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Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective

Author

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  • Che-Jen Su

    (Fu Jen Catholic University)

  • Anne-Marie Lebrun

    (UFR STAPS, University of Burgundy)

  • Patrick Bouchet

    (UFR STAPS, University of Burgundy)

  • Jun-Ren Wang

    (National Taiwan Sport University)

  • Nicolas Lorgnier

    (Master of Sport Administration)

  • Jin-Hsing Yang

    (National Taiwan University of Science and Technology)

Abstract

We draw theoretical support from the concept of customer participation and cognitive dissonance theory to investigate the moderating effects of the preference-related belief of nature-based tourists, that is, the New Environmental Paradigm (NEP), on relationships between tourist experiential components and outcomes. The responses of 500 visitors to the Yangmingshan National Park, Taiwan indicate that actively participative experiences (APEs)—that is, education and escapism—are more positively related than passively participative experiences (PPEs)—that is, entertainment and esthetics—to pleasure and memorability. Furthermore, tourists’ NEP appears to reinforce the effects of APEs and to weaken the effects of PPEs. We also found that tourists’ NEP has a stronger reinforcing effect than a weakening effect. Our study contributes further evidence to current insights into the importance of tourists’ participation in co-creating value of tourist experiences.

Suggested Citation

  • Che-Jen Su & Anne-Marie Lebrun & Patrick Bouchet & Jun-Ren Wang & Nicolas Lorgnier & Jin-Hsing Yang, 2016. "Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 823-846, December.
    • Handle: RePEc:spr:svcbiz:v:10:y:2016:i:4:d:10.1007_s11628-015-0292-z
    DOI: 10.1007/s11628-015-0292-z
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    References listed on IDEAS

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    Cited by:

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    2. Chunxiang Zhang & You-Yu Dai & Xiaowei Jin & Yiwan Yang, 2022. "Land Reclamation Tourism Resources in China: Connotation, Classification, and Evaluation," SAGE Open, , vol. 12(1), pages 21582440221, March.
    3. Cristina Maria Păcurar & Ruxandra-Gabriela Albu & Victor Dan Păcurar, 2021. "Tourist Route Optimization in the Context of Covid-19 Pandemic," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    4. Hyeon Mo Jeon & Se Ran Yoo, 2021. "The relationship between brand experience and consumer-based brand equity in grocerants," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 369-389, June.
    5. María A. Quintás & Ana I. Martínez-Senra & Adela García-Pintos, 2023. "Is the hotel industry really committed to the environment? Answering using the business models framework," Service Business, Springer;Pan-Pacific Business Association, vol. 17(1), pages 395-428, March.
    6. Wee-Kheng Tan & Pin-Ho Liou, 2020. "Analysis of the relationship between the perceived extent of a tourist destination and smartphone use," Service Business, Springer;Pan-Pacific Business Association, vol. 14(2), pages 263-285, June.
    7. HsiuJu Rebecca Yen & Hoa Pham Thi & Eldon Y. Li, 2021. "Understanding customer-centric socialization in tourism services," Service Business, Springer;Pan-Pacific Business Association, vol. 15(4), pages 695-723, December.

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