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Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox

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  • Buckley, Ralf

Abstract

At least 14 different motivations for adventure tourism and recreation, some internal and some external, have been identified in ∼50 previous studies. Skilled adventure practitioners refer to ineffable experiences, comprehensible only to other participants and containing a strong emotional component. These are also reflected in the popular literature of adventure tourism. This contribution draws on >2000 person-days of ethnographic and autoethnographic experience to formalise this particular category of experience as rush. To the practitioner, rush is a single tangible experience. To the analyst, it may be seen as the simultaneous experience of flow and thrill. Experiences which provide rush are often risky, but it is rush rather than risk which provides the attraction. Rush is addictive and never guaranteed, but the chance of rush is sufficient motivation to buy adventure tours.

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  • Buckley, Ralf, 2012. "Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox," Tourism Management, Elsevier, vol. 33(4), pages 961-970.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:4:p:961-970
    DOI: 10.1016/j.tourman.2011.10.002
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    Cited by:

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    13. Giddy Julia K., 2018. "Adventure Tourism Motivations: A push and pull factor approach," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 42(42), pages 47-58, December.
    14. Kiattipoom Kiatkawsin & Ngoc Anh Bui & Richard Hrankai & Kwangmin Jeong, 2021. "The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists," IJERPH, MDPI, vol. 18(4), pages 1-18, February.
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    17. Mkono, Muchazondida & Ruhanen, Lisa & Markwell, Kevin, 2015. "From netnography to autonetnography in tourism studies," Annals of Tourism Research, Elsevier, vol. 52(C), pages 167-169.
    18. Wen, Jun & Meng, Fang & Ying, Tianyu & Qi, Hongxia & Lockyer, Tim, 2018. "Drug tourism motivation of Chinese outbound tourists: Scale development and validation," Tourism Management, Elsevier, vol. 64(C), pages 233-244.
    19. IJspeert, Ruth & Hernandez-Maskivker, Gilda, 2020. "Active sport tourists: Millennials vs baby boomers," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6, pages 12-20.
    20. Hasan-Basri, Bakti & Rawi, Shamsul Bahrain & Omar, Hamimi, 2018. "Does Status Quo Interpretation Affect Welfare Estimates?," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(3), pages 115-128.
    21. Smith, M. Kyle S. & Roux, Dirk J. & Hayes, Jessica, 2017. "Adventure racing enables access to cultural ecosystem services at multiple scales," Ecosystem Services, Elsevier, vol. 28(PB), pages 149-161.
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    24. Ngoc Anh Bui & Kiattipoom Kiatkawsin, 2020. "Examining Vietnamese Hard-Adventure Tourists’ Visit Intention Using an Extended Model of Goal-Directed Behavior," Sustainability, MDPI, vol. 12(5), pages 1-18, February.

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