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The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists

Author

Listed:
  • Kiattipoom Kiatkawsin

    (Tourism Industry Data Analytics Lab (TIDAL), Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Ngoc Anh Bui

    (Department of Hospitality and Tourism Management, Sejong University, Seoul 05006, Korea)

  • Richard Hrankai

    (Department of Tourism and Service Management, MODUL University Vienna, 1190 Vienna, Austria)

  • Kwangmin Jeong

    (Tourism Industry Research Division, Korea Culture & Tourism Institute, Seoul 07511, Korea)

Abstract

The adventure tourism subsector continues to be popular today. Both industry and academia define adventure tourism’s scope from either the physical (e.g., outdoor activity and physical activity) or psychological aspects (e.g., thrill seeking and challenges). Recent studies have pointed out that adventure tourism can be interpreted differently across cultures and markets. Still, risk has always been universally accepted as an essential characteristic of adventure tourism. Thus, most empirical research has studied the role of risk as one of the motivations. However, attempts to investigate related elements that are either a response to or a coping mechanism for the presence of risk are scarce. This present study adopted one of the most prominent frameworks in explaining behavioral intentions, the theory of planned behavior, and included involvement and knowledge variables to extend it. Furthermore, the sensation-seeking and worry constructs were tested for their moderating impact on intentions to participate in adventure tours. The results of structural equation modeling and multigroup invariance tests revealed that subjective norms were not a significant predictor of intentions, while both sensation seeking and worry significantly moderated the relationships between the study variables.

Suggested Citation

  • Kiattipoom Kiatkawsin & Ngoc Anh Bui & Richard Hrankai & Kwangmin Jeong, 2021. "The Moderating Roles of Sensation Seeking and Worry among Nature-Based Adventure Tourists," IJERPH, MDPI, vol. 18(4), pages 1-18, February.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:4:p:2021-:d:502047
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    References listed on IDEAS

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    Cited by:

    1. Ovidiu-Ioan Moisescu & Oana-Adriana Gică & Mihaela-Corina Dorobanțu, 2021. "Exploring the Drivers of Visitor Loyalty in the Context of Outdoor Adventure Parks: The Case of Arsenal Park in Romania," IJERPH, MDPI, vol. 18(19), pages 1-20, September.

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