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Tourist transformation: Towards a conceptual model

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  • Pung, Jessica Mei
  • Gnoth, Juergen
  • Del Chiappa, Giacomo

Abstract

Despite growing interest in transformative tourism and its benefits, there is not yet a precise understanding of tourist transformation. This study contributes to fill this research gap by reviewing the contexts where transformative tourism research has emerged, and the main theories employed. Through a multi-disciplinary approach, the paper discusses key dimensions of transformative tourism experiences. The discussion suggests that liminality, cultural shock and challenges faced at the destination initiate transformation by provoking peak episodes, dilemmas and new performances. Contextual stimuli can lead tourists to reflectively interpret the experience and acquire skills, values and knowledge, with consequences on attitude, habits, and behaviour. A tourist transformation model is created, which provides a conceptual foundation for future research, and is relevant for designing and marketing transformative tourism experiences.

Suggested Citation

  • Pung, Jessica Mei & Gnoth, Juergen & Del Chiappa, Giacomo, 2020. "Tourist transformation: Towards a conceptual model," Annals of Tourism Research, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:anture:v:81:y:2020:i:c:s0160738320300293
    DOI: 10.1016/j.annals.2020.102885
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    References listed on IDEAS

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    Cited by:

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    2. Gössling, Stefan & McCabe, Scott & Chen, Ning (Chris), 2020. "A socio-psychological conceptualisation of overtourism," Annals of Tourism Research, Elsevier, vol. 84(C).
    3. Kuokkanen, Henri & Kirillova, Ksenia, 2024. "Ethically transformative experiences in hotels," Annals of Tourism Research, Elsevier, vol. 105(C).
    4. Neuhofer, Barbara & Egger, Roman & Yu, Joanne & Celuch, Krzysztof, 2021. "Designing experiences in the age of human transformation: An analysis of Burning Man," Annals of Tourism Research, Elsevier, vol. 91(C).
    5. McCabe, Scott & Qiao, Guanghui, 2020. "A review of research into social tourism: Launching the Annals of Tourism Research Curated Collection on Social Tourism," Annals of Tourism Research, Elsevier, vol. 85(C).
    6. Fortezza, Fulvio & Figueiredo, Bernardo & Scaraboto, Daiane & Del Chiappa, Giacomo, 2022. "Managing multiple logics to facilitate consumer transformation," Journal of Business Research, Elsevier, vol. 144(C), pages 377-390.
    7. Uglješa Stankov & Ulrike Gretzel & Miroslav D. Vujičić & Vanja Pavluković & Tamara Jovanović & Milica Solarević & Marija Cimbaljević, 2022. "The pandemic of loneliness: designing smart tourism for combating loneliness," Information Technology & Tourism, Springer, vol. 24(4), pages 439-455, December.
    8. Karina A. Rus & Ștefan Dezsi & Ovidiu R. Ciascai & Florin Pop, 2022. "Calibrating Evolution of Transformative Tourism: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(17), pages 1-40, September.
    9. Soulard, Joelle & Lundin, Emma, 2023. "Docents as transformative educators of travelers," Annals of Tourism Research, Elsevier, vol. 103(C).
    10. MacInnes, S. & Ong, F. & Dolnicar, S., 2022. "Travel career or childhood travel habit?," Annals of Tourism Research, Elsevier, vol. 95(C).
    11. Sheldon, Pauline J., 2020. "Designing tourism experiences for inner transformation," Annals of Tourism Research, Elsevier, vol. 83(C).
    12. Soulard, Joelle & McGehee, Nancy Gard & Stern, Marc J. & Lamoureux, Kristin M., 2021. "Transformative tourism: Tourists' drawings, symbols, and narratives of change," Annals of Tourism Research, Elsevier, vol. 87(C).
    13. MacInnes, Sarah & Grün, Bettina & Dolnicar, Sara, 2022. "Habit drives sustainable tourist behaviour," Annals of Tourism Research, Elsevier, vol. 92(C).
    14. Liu, Lijun & Cheng, Li & Qu, Xueying, 2023. "From existential anxiety to post-traumatic growth:," Annals of Tourism Research, Elsevier, vol. 99(C).
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