IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v10y2007i3p253-278.html
   My bibliography  Save this article

A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention

Author

Listed:
  • Casper, Jonathan M.
  • Gray, Dianna P.
  • Babkes Stellino, Megan

Abstract

Although sport commitment has received wide spread theoretical and empirical attention over the past 15 years, its application to adult sport participants has gone largely ignored. This study examined the determinants of adult tennis players' motivation to continue involvement using the sport commitment model (Scanlan, Carpenter, Schmidt, Simons, & Keeler, 1993) as a theoretical framework, and extended the model to participation frequency and purchase intention. Based on previous research using the sport commitment model, a revised direct/indirect model, in which enjoyment was the mediator of the relationships between determinants and level of commitment, was also tested. Data were gathered via a web-based questionnaire from community tennis association members (N = 537). Relationships among variables were tested and a comparison of models was tested using structural equation modelling. With the sport commitment model, personal investment, enjoyment, involvement opportunities, and social support were found to be significant predictors of sport commitment, while commitment significantly predicted participation frequency and purchase intention. Tests of the direct/indirect model indicate acceptable model fit, although not as good as the original model. However, this model suggests involvement alternatives and social constraints on tennis enjoyment. Results can be used to develop customer-oriented marketing strategies targeted for the adult tennis participant.

Suggested Citation

  • Casper, Jonathan M. & Gray, Dianna P. & Babkes Stellino, Megan, 2007. "A Sport Commitment Model Perspective on Adult Tennis Players' Participation Frequency and Purchase Intention," Sport Management Review, Elsevier, vol. 10(3), pages 253-278, November.
    • Handle: RePEc:eee:spomar:v:10:y:2007:i:3:p:253-278
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352307700141
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Funk, Daniel C. & James, Jeff, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Elsevier, vol. 4(2), pages 119-150, November.
    3. Daniel C. Funk & Jeff James, 2001. "The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual's Psychological Connection to Sport," Sport Management Review, Taylor & Francis Journals, vol. 4(2), pages 119-150, July.
    4. Costa, Carla A. & Chalip, Laurence & Christine Green, B. & Simes, Caet, 2006. "Reconsidering the Role of Training in Event Volunteers' Satisfaction," Sport Management Review, Elsevier, vol. 9(2), pages 165-182, September.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cuskelly, Graham & Hoye, Russell, 2013. "Sports officials’ intention to continue," Sport Management Review, Elsevier, vol. 16(4), pages 451-464.
    2. Funk, Daniel C., 2017. "Introducing a Sport Experience Design (SX) framework for sport consumer behaviour research," Sport Management Review, Elsevier, vol. 20(2), pages 145-158.
    3. Smith, Brianna, 2009. "Team power3: Building the Market for a multisport organization," Sport Management Review, Elsevier, vol. 12(2), pages 110-112, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rocha, Claudio M. & Gratao, Otavio A., 2018. "The process toward commitment to running—The role of different motives, involvement, and coaching," Sport Management Review, Elsevier, vol. 21(4), pages 459-472.
    2. Yoshida, Masayuki, 2017. "Consumer experience quality: A review and extension of the sport management literature," Sport Management Review, Elsevier, vol. 20(5), pages 427-442.
    3. Park, Seong-Hee & Mahony, Daniel F. & Kim, Yukyoum & Kim, Young Do, 2015. "Curiosity generating advertisements and their impact on sport consumer behavior," Sport Management Review, Elsevier, vol. 18(3), pages 359-369.
    4. Goldsmith, Andrew L. & Walker, Matthew, 2015. "The NASCAR experience: Examining the influence of fantasy sport participation on ‘non-fans’," Sport Management Review, Elsevier, vol. 18(2), pages 231-243.
    5. Yoo-Yeong Seonwoo & Yun-Duk Jeong, 2021. "Exploring Factors That Influence Taekwondo Student Athletes’ Intentions to Pursue Careers Contributing to the Sustainability of the Korean Taekwondo Industry Using the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    6. Tu, Rungting & Hsieh, Peishan & Feng, Wenting, 2019. "Walking for fun or for “likes”? The impacts of different gamification orientations of fitness apps on consumers’ physical activities," Sport Management Review, Elsevier, vol. 22(5), pages 682-693.
    7. Sokolova, Karina & Perez, Charles, 2021. "You follow fitness influencers on YouTube. But do you actually exercise? How parasocial relationships, and watching fitness influencers, relate to intentions to exercise," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    8. Cunningham, George B. & Kwon, Hyungil, 2003. "The Theory of Planned Behaviour and Intentions to Attend a Sport Event," Sport Management Review, Elsevier, vol. 6(2), pages 127-145, November.
    9. Brown, Graham & Smith, Andrew & Assaker, Guy, 2016. "Revisiting the host city: An empirical examination of sport involvement, place attachment, event satisfaction and spectator intentions at the London Olympics," Tourism Management, Elsevier, vol. 55(C), pages 160-172.
    10. Getz, Donald & Page, Stephen J., 2016. "Progress and prospects for event tourism research," Tourism Management, Elsevier, vol. 52(C), pages 593-631.
    11. Yoshida, Masayuki & James, Jeffrey D. & Cronin, J. Joseph, 2013. "Sport event innovativeness: Conceptualization, measurement, and its impact on consumer behavior," Sport Management Review, Elsevier, vol. 16(1), pages 68-84.
    12. Havard, Cody T., 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Elsevier, vol. 17(3), pages 243-253.
    13. Delia, Elizabeth B. & James, Jeffrey D., 2018. "The meaning of team in team identification," Sport Management Review, Elsevier, vol. 21(4), pages 416-429.
    14. Shapiro, Stephen L. & Reams, Lamar & So, Kevin Kam Fung, 2019. "Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports," Sport Management Review, Elsevier, vol. 22(2), pages 235-246.
    15. Yoshida, Masayuki & Gordon, Brian, 2012. "Who is more influenced by customer equity drivers? A moderator analysis in a professional soccer context," Sport Management Review, Elsevier, vol. 15(4), pages 389-403.
    16. Scott D. Grimshaw & Jeffrey S. Larson, 2021. "Effect of Star Power on NBA All-Star Game TV Audience," Journal of Sports Economics, , vol. 22(2), pages 139-163, February.
    17. Oja, Brent D. & Bass, Jordan R. & Gordon, Brian S., 2015. "Conceptualizing employee identification with sport organizations: Sport Employee Identification (SEI)," Sport Management Review, Elsevier, vol. 18(4), pages 583-595.
    18. Mario Pepur & Goran Dediæ & Bepo Žura, 2023. "Segmentation of football fans based on evangelistic behaviour: Empirical evidence from Croatia," Zbornik radova Ekonomskog fakulteta u Rijeci/Proceedings of Rijeka Faculty of Economics, University of Rijeka, Faculty of Economics and Business, vol. 41(1), pages 249-269.
    19. Nola Agha & B. David Tyler, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Taylor & Francis Journals, vol. 20(3), pages 296-308, July.
    20. Dwyer, Brendan & Mudrick, Michael & Greenhalgh, Gregory P. & LeCrom, Carrie W. & Drayer, Joris, 2015. "The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team," Sport Management Review, Elsevier, vol. 18(4), pages 570-582.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:10:y:2007:i:3:p:253-278. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.