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Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

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  • Havard, Cody T.

Abstract

Most studies on participant or fan rivalry have employed quantitative methods to investigate the phenomenon (Kilduff, Elfenbein, & Staw, 2010; Kimble & Cooper, 1992; Smith & Schwartz, 2003). The current study adds to the existing literature by using qualitative analysis to investigate the way fans make meaning of the rivalry. Intercollegiate football and men's basketball fans in the United States were interviewed about their perceptions of their favourite and rival teams, and the enjoyment they experienced when someone other than their favourite team defeated the identified rival. Social identity theory guided the investigation (Tajfel, 1974), and four themes were identified regarding fan reactions to rivalry: (1) socialisation, (2) in-group bias, (3) sense of satisfaction and (4) out-group indirect competition. Further, Glory Out of Reflected Failure (GORFing) extends research on disidentification (Elsbach & Bhattacharya, 2001), in-group bias (Tajfel, 1969; Turner, 1982), and schadenfreude (Heider, 1958) and asserts that fans will rejoice when their rival team has been defeated in indirect competition. Findings from the current study provide academics and administrators many avenues to further the understanding of fan social psychology and sport rivalry. Theoretical and practical implications of the current study along with areas for future research are presented.

Suggested Citation

  • Havard, Cody T., 2014. "Glory Out of Reflected Failure: The examination of how rivalry affects sport fans," Sport Management Review, Elsevier, vol. 17(3), pages 243-253.
    • Handle: RePEc:eee:spomar:v:17:y:2014:i:3:p:243-253
    DOI: 10.1016/j.smr.2013.09.002
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    References listed on IDEAS

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    Cited by:

    1. Sung, Hojun & Mills, Brian M. & Tainsky, Scott, 2017. "From schadenfreude to mitfreude? Estimating viewership loss and rivalrous relationships in otherwise neutral markets," Sport Management Review, Elsevier, vol. 20(2), pages 159-169.
    2. Agha, Nola & Tyler, B. David, 2017. "An investigation of highly identified fans who bet against their favorite teams," Sport Management Review, Elsevier, vol. 20(3), pages 296-308.
    3. Delia, Elizabeth B., 2015. "The exclusiveness of group identity in celebrations of team success," Sport Management Review, Elsevier, vol. 18(3), pages 396-406.
    4. Liao, Junyun & Chen, Jiawen & Zhao, Haichuan & Li, Muhua, 2023. "Fanning the flames: Transmitting negative word of mouth of rival brands," Journal of Business Research, Elsevier, vol. 154(C).
    5. Fatih Karanfil, 2017. "An empirical analysis of European football rivalries based on on-field performances," Sport Management Review, Taylor & Francis Journals, vol. 20(5), pages 468-482, December.
    6. Cody T. Havard & Frederick G. Grieve & Megan E. Lomenick, 2020. "Marvel, DC, and Sport: Investigating Rivalry in the Sport and Comic Settings," Social Science Quarterly, Southwestern Social Science Association, vol. 101(3), pages 1075-1089, May.
    7. Berendt, Johannes & Uhrich, Sebastian & Thompson, Scott A., 2018. "Marketing, get ready to rumble—How rivalry promotes distinctiveness for brands and consumers," Journal of Business Research, Elsevier, vol. 88(C), pages 161-172.
    8. Doyle, Jason P. & Lock, Daniel & Funk, Daniel C. & Filo, Kevin & McDonald, Heath, 2017. "‘I was there from the start’: The identity-maintenance strategies used by fans to combat the threat of losing," Sport Management Review, Elsevier, vol. 20(2), pages 184-197.

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