IDEAS home Printed from https://ideas.repec.org/a/eee/touman/v33y2012i1p53-60.html
   My bibliography  Save this article

A study of experience expectations of museum visitors

Author

Listed:
  • Sheng, Chieh-Wen
  • Chen, Ming-Chia

Abstract

Visitor studies including studies of experience and expectations of visitors are important for museums in terms of management and development, however few studies have been designed to explore the components of experience expectations for museum visitors. This research tried to analyze the experience expectations of museum visitors. Using content analysis of diaries written by museum visitors, a questionnaire of experience expectations of museum visitors was developed. After a survey with 425 valid returns, factor analysis was used to extract 5 types of experience expectations, which included: easiness and fun, cultural entertainment, personal identification, historical reminiscences, and escapism. Moreover, this research analyzed visitors’ preferences for visiting museums and their demographic factors among different types of experience expectations. Finally, some related discussion and suggestions were proposed.

Suggested Citation

  • Sheng, Chieh-Wen & Chen, Ming-Chia, 2012. "A study of experience expectations of museum visitors," Tourism Management, Elsevier, vol. 33(1), pages 53-60.
    • Handle: RePEc:eee:touman:v:33:y:2012:i:1:p:53-60
    DOI: 10.1016/j.tourman.2011.01.023
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0261517711000392
    Download Restriction: no
    File URL: https://libkey.io/10.1016/j.tourman.2011.01.023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Colin Shaw & John Ivens, 2002. "Building Great Customer Experiences," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-55471-9, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Emil Juvan & Doris Gomezelj Omerzel & Maja Uran Maravic, 2017. "Tourist Behaviour: An Overview of Models to Date," MIC 2017: Managing the Global Economy; Proceedings of the Joint International Conference, Monastier di Treviso, Italy, 24–27 May 2017,, University of Primorska Press.
    2. Heng Zhang & Po-Chien Chang & Ming-Fong Tsai, 2018. "How Physical Environment Impacts Visitors’ Behavior in Learning-Based Tourism—The Example of Technology Museum," Sustainability, MDPI, vol. 10(11), pages 1-25, October.
    3. Michelle de la HARPE & Karina SEVENHUYSEN, 2018. "The Experience of the Tourist in a Technologically-Driven Age: A Continuum Between the Tourist Guide and Technology," Journal of Tourismology, Istanbul University, Faculty of Economics, vol. 4(2), pages 129-142, December.
    4. Brian Garrod & David Dowell, 2020. "Experiential Marketing of an Underground Tourist Attraction," Tourism and Hospitality, MDPI, vol. 1(1), pages 1-19, August.
    5. Zhenshan Xu & Hong Zhang & Chunhui Zhang & Man Xu & Nan Dong, 2019. "Exploring the Role of Emotion in the Relationship between Museum Image and Tourists’ Behavioral Intention: The Case of Three Museums in Xi’an," Sustainability, MDPI, vol. 11(3), pages 1-20, January.
    6. Jun Shao & Qinlin Ying & Shujin Shu & Alastair M. Morrison & Elizabeth Booth, 2019. "Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    7. Zhang, Honglei & Yang, Yang & Zheng, Chunhui & Zhang, Jie, 2016. "Too dark to revisit? The role of past experiences and intrapersonal constraints," Tourism Management, Elsevier, vol. 54(C), pages 452-464.
    8. Leask, Anna, 2016. "Visitor attraction management: A critical review of research 2009–2014," Tourism Management, Elsevier, vol. 57(C), pages 334-361.
    9. Piera Buonincontri & Alessandra Marasco & Haywantee Ramkissoon, 2017. "Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework," Sustainability, MDPI, vol. 9(7), pages 1-19, June.
    10. Timothy Jung & M. Claudia tom Dieck & Hyunae Lee & Namho Chung, 2020. "Relationships among Beliefs, Attitudes, Time Resources, Subjective Norms, and Intentions to Use Wearable Augmented Reality in Art Galleries," Sustainability, MDPI, vol. 12(20), pages 1-17, October.
    11. Atanu Nath & Parmita Saha, 2017. "A Theoretical Positioning of Self and Social Identities as Antecedents in Cultural-Experiential Tourism," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 10(2), pages 115-128.
    12. Deborah Agostino & Marco Brambilla & Silvio Pavanetto & Paola Riva, 2021. "The Contribution of Online Reviews for Quality Evaluation of Cultural Tourism Offers: The Experience of Italian Museums," Sustainability, MDPI, vol. 13(23), pages 1-20, December.
    13. Eirini Eleni Tsiropoulou & George Kousis & Athina Thanou & Ioanna Lykourentzou & Symeon Papavassiliou, 2018. "Quality of Experience in Cyber-Physical Social Systems Based on Reinforcement Learning and Game Theory," Future Internet, MDPI, vol. 10(11), pages 1-22, November.
    14. Taheri, Babak & Jafari, Aliakbar & O'Gorman, Kevin, 2014. "Keeping your audience: Presenting a visitor engagement scale," Tourism Management, Elsevier, vol. 42(C), pages 321-329.
    15. Heesup Han & Soyeun Lee & Sunghyup Sean Hyun, 2019. "Role of Internal and External Museum Environment in Increasing Visitors’ Cognitive/Affective/Healthy Experiences and Loyalty," IJERPH, MDPI, vol. 16(22), pages 1-15, November.
    16. Wende Wang & Mozhuang Fu & Qingwu Hu, 2020. "The Behavioral Pattern of Chinese Public Cultural Participation in Museums," Sustainability, MDPI, vol. 12(7), pages 1-22, April.
    17. Imbernon, Ursula & Casanovas-Rubio, Maria del Mar & Monteiro, Carolina & Armengou, Jaume, 2024. "Towards transparent decision-making processes within museums: Case study of Museu Nacional d′Art de Catalunya (MNAC)," Evaluation and Program Planning, Elsevier, vol. 103(C).
    18. Mara Cerquetti & Concetta Ferrara, 2018. "Marketing Research for Cultural Heritage Conservation and Sustainability: Lessons from the Field," Sustainability, MDPI, vol. 10(3), pages 1-16, March.
    19. Che-Jen Su & Anne-Marie Lebrun & Patrick Bouchet & Jun-Ren Wang & Nicolas Lorgnier & Jin-Hsing Yang, 2016. "Tourists’ participation and preference-related belief in co-creating value of experience: a nature-based perspective," Service Business, Springer;Pan-Pacific Business Association, vol. 10(4), pages 823-846, December.
    20. María Magdalena Solís-Radilla & Lucio Hernández-Lobato & Luis Jose Callarisa-Fiol & Héctor T. Pastor-Durán, 2019. "The Importance of Sustainability in the Loyalty to a Tourist Destination through the Management of Expectations and Experiences," Sustainability, MDPI, vol. 11(15), pages 1-23, July.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hugo Martins & Paulo Carvalho & Nuno Almeida, 2021. "Destination Brand Experience: A Study Case in Touristic Context of the Peneda-Gerês National Park," Sustainability, MDPI, vol. 13(21), pages 1-17, October.
    2. Pearce, Philip L., 2020. "Tourists' perception of time: Directions for design," Annals of Tourism Research, Elsevier, vol. 83(C).
    3. Jatinder Singh & Oriol Iglesias & Joan Batista-Foguet, 2012. "Does Having an Ethical Brand Matter? The Influence of Consumer Perceived Ethicality on Trust, Affect and Loyalty," Journal of Business Ethics, Springer, vol. 111(4), pages 541-549, December.
    4. Muhammad Waqas & Zalfa Laili Binti Hamzah & Noor Akma Mohd Salleh, 2021. "Customer experience: a systematic literature review and consumer culture theory-based conceptualisation," Management Review Quarterly, Springer, vol. 71(1), pages 135-176, February.
    5. Skorek Monika, 2016. "Attitudes of Polish Consumers Toward Experiential Marketing," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 24(4), pages 109-124, December.
    6. Ioannis Rizomyliotis & Athanasios Poulis & Kleopatra Konstantoulaki & Apostolos Giovanis, 2021. "Sustaining brand loyalty: The moderating role of green consumption values," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3025-3039, November.
    7. Sara Amoroso & Simonetta Pattuglia & Imran Khan, 2021. "Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(1), pages 33-43, March.
    8. Katarzyna Dziewanowska, 2015. "Dimensions of Real and Virtual Consumer Experiences," Faculty of Management Working Paper Series 42015, University of Warsaw, Faculty of Management.
    9. Zhenshan Xu & Hong Zhang & Chunhui Zhang & Man Xu & Nan Dong, 2019. "Exploring the Role of Emotion in the Relationship between Museum Image and Tourists’ Behavioral Intention: The Case of Three Museums in Xi’an," Sustainability, MDPI, vol. 11(3), pages 1-20, January.
    10. Hyunjoon Kim & Jinkyung Jenny Kim & Muhammad Asif, 2019. "The Antecedents and Consequences of Travelers’ Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free," IJERPH, MDPI, vol. 16(24), pages 1-22, December.
    11. Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018. "Consumption experience: past, present and future," Post-Print hal-01951670, HAL.
    12. Sofia Salgado Pinto, 2008. "THE SPECIFICATION of HIGH INTERACTION SERVICE PROCESSES," Working Papers de Gestão (Management Working Papers) 022008, Católica Porto Business School, Universidade Católica Portuguesa.
    13. Ajemunigbohun SUNDAY, 2018. "Policyholder’s Experience of Claims Settlement Methodologies in Motor Insurance Business in Nigeria," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 5-11.
    14. Cao, Yue & Dong, Yizhe & Ma, Diandian & Sun, Li, 2021. "Customer concentration and corporate risk-taking," Journal of Financial Stability, Elsevier, vol. 54(C).
    15. Corina Paula TARTA, 2013. "The Perception Of Young Romanians On Experiential Marketing," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 311-321, November.
    16. Jacques Beukes & Hein Prinsloo & Theuns G Pelser, 2017. "Customer Service Expectations from South African Alcoholic Beverage Suppliers in Urban and Rural Areas," Journal of Economics and Behavioral Studies, AMH International, vol. 9(3), pages 28-45.
    17. Baird, Michael & Ouschan, Robyn & Phau, Ian, 2011. "Discrepancies of positive and negative consumption expectations in high risk drinking experiences," Australasian marketing journal, Elsevier, vol. 19(1), pages 1-6.
    18. Kim, Dohee & Park, Byung-Jin (Robert), 2017. "The moderating role of context in the effects of choice attributes on hotel choice: A discrete choice experiment," Tourism Management, Elsevier, vol. 63(C), pages 439-451.
    19. Holbrook, Morris B., 2006. "Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay," Journal of Business Research, Elsevier, vol. 59(6), pages 714-725, June.
    20. Xianfeng Ai & Zhigang Jiang & Kang Hu & Siva Chandrasekaran & Yan Wang, 2020. "Integrating a Cross-Reference List and Customer Journey Map to Improve Industrial Design Teaching and Learning in “Project-Oriented Design Based Learning”," Sustainability, MDPI, vol. 12(11), pages 1-17, June.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:touman:v:33:y:2012:i:1:p:53-60. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/tourism-management .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.