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Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London

Author

Listed:
  • Jun Shao

    (School of Landscape Architecture, Beijing Forestry University, No.35 Tsinghua East Road, Beijing 100083, China)

  • Qinlin Ying

    (Dornsife College of Letters and Arts and Science, University of Southern California, 3551 University Ave, Los Angeles, CA 90089, USA)

  • Shujin Shu

    (School of Landscape Architecture, Beijing Forestry University, No.35 Tsinghua East Road, Beijing 100083, China)

  • Alastair M. Morrison

    (Business School, Department of Marketing, Events and Tourism, University of Greenwich, London SE10 9LS, UK)

  • Elizabeth Booth

    (Business School, Department of Marketing, Events and Tourism, University of Greenwich, London SE10 9LS, UK)

Abstract

The tourist shopping experience is the sum of the satisfaction or dissatisfaction from the individual attributes of purchased products and services. With the popularity of the Internet and travel review websites, more people choose to upload their tour experiences on their favorite social media platforms, which can influence another’s travel planning and choices. However, there have been few investigations of social media reviews of tourist shopping experiences and especially of satisfaction with museum tourism shopping. This research analyzed the user-generated reviews of the National Gallery (NG) in London written in the English language on TripAdvisor to learn more about tourist shopping experience in museums. The Latent Dirichlet Allocation (LDA) topic model was used to discover the underlying themes of online reviews and keywords related to these shopping experiences. Sentiment analysis based on a purpose-developed dictionary was conducted to explore the dissatisfying aspects of tourist shopping experiences. The results provide a framework for museums to improve shopping experiences and enhance their future development.

Suggested Citation

  • Jun Shao & Qinlin Ying & Shujin Shu & Alastair M. Morrison & Elizabeth Booth, 2019. "Museum Tourism 2.0: Experiences and Satisfaction with Shopping at the National Gallery in London," Sustainability, MDPI, vol. 11(24), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:7108-:d:296863
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    References listed on IDEAS

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    1. Guo, Yue & Barnes, Stuart J. & Jia, Qiong, 2017. "Mining meaning from online ratings and reviews: Tourist satisfaction analysis using latent dirichlet allocation," Tourism Management, Elsevier, vol. 59(C), pages 467-483.
    2. Elizabeth Booth & Raymond Powell, 2016. "Museums: From Cabinets of Curiosity to Cultural Shopping Experiences," Springer Proceedings in Business and Economics, in: Vicky Katsoni & Anastasia Stratigea (ed.), Tourism and Culture in the Age of Innovation, edition 1, pages 131-143, Springer.
    3. K Bassett, 1993. "Urban Cultural Strategies and Urban Regeneration: A Case Study and Critique," Environment and Planning A, , vol. 25(12), pages 1773-1788, December.
    4. Bruno Frey, 1998. "Superstar Museums: An Economic Analysis," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 22(2), pages 113-125, June.
    5. Sheng, Chieh-Wen & Chen, Ming-Chia, 2012. "A study of experience expectations of museum visitors," Tourism Management, Elsevier, vol. 33(1), pages 53-60.
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