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Factors influencing repeat visits to a destination: The influence of group composition

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  • Campo-Martínez, Sara
  • Garau-Vadell, Joan B.
  • Martínez-Ruiz, María Pilar

Abstract

This paper is an analysis of the likelihood for repeat visits to a sun and sand destination by tourists. For this purpose, an empirical study was conducted using tourists who had visited the destination. The analysis took into account the travelling group composition. The results showed that, for the total tourist sample, overall satisfaction had the biggest influence on the decision of whether to revisit a destination, while the least important influence was the tourist's perceived image. These influences varied, however, when different travelling group compositions were considered. The results are of vital importance in tourism management policies, because they can contribute to the better design and development of tourism promotion strategies.

Suggested Citation

  • Campo-Martínez, Sara & Garau-Vadell, Joan B. & Martínez-Ruiz, María Pilar, 2010. "Factors influencing repeat visits to a destination: The influence of group composition," Tourism Management, Elsevier, vol. 31(6), pages 862-870.
    • Handle: RePEc:eee:touman:v:31:y:2010:i:6:p:862-870
    DOI: 10.1016/j.tourman.2009.08.013
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    1. Fuchs, Galia & Reichel, Arie, 2011. "An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination," Tourism Management, Elsevier, vol. 32(2), pages 266-276.
    2. Meleddu, Marta & Paci, Raffaele & Pulina, Manuela, 2015. "Repeated behaviour and destination loyalty," Tourism Management, Elsevier, vol. 50(C), pages 159-171.
    3. Bashar Aref Mohammad Al - Haj Mohammad, 2014. "Examining Tourist’s Satisfaction, Loyalty and Intention to Revisit," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 2(6), pages 260-273.
    4. Juan Brida & Marta Disegna & Raffaele Scuderi, 2014. "The behaviour of repeat visitors to museums: review and empirical findings," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(5), pages 2817-2840, September.
    5. Sanja Kovačić & Tamara Jovanović & Miroslav D. Vujičić & Alastair M. Morrison & James Kennell, 2022. "What Shapes Activity Preferences? The Role of Tourist Personality, Destination Personality and Destination Image: Evidence from Serbia," Sustainability, MDPI, vol. 14(3), pages 1-22, February.
    6. Jaume Garcia & Catalina Juaneda & Josep María Raya & Francesc Sastre, 2015. "A Study of Traveller Decision-Making Determinants: Prioritizing Destination or Travel Mode?," Tourism Economics, , vol. 21(6), pages 1149-1167, December.
    7. Ahmad Puad Mat Som & Seyedeh Fatemeh Mostafavi Shirazi & Azizan Marzuki & Jamil Jusoh, 2011. "A Critical Analysis Of Tourist Satisfaction And Destination Loyalty," Journal of Global Management, Global Research Agency, vol. 2(2), pages 178-183, July.
    8. Juan Brida & Juan Pereyra & Raffaele Scuderi, 2014. "Repeat tourism in Uruguay: modelling truncated distributions of count data," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(1), pages 475-491, January.
    9. Chan, Elisa K., 2023. "Pandemic experience and locus of protection," Annals of Tourism Research, Elsevier, vol. 100(C).
    10. Zhang, Hongmei & Fu, Xiaoxiao & Cai, Liping A. & Lu, Lin, 2014. "Destination image and tourist loyalty: A meta-analysis," Tourism Management, Elsevier, vol. 40(C), pages 213-223.
    11. Jianqiong Yuan & Jingjing Li & Jinyang Deng & Douglas Arbogast, 2021. "Past Experience and Willingness to Pay: A Comparative Examination of Destination Loyalty in Two National Parks, China," Sustainability, MDPI, vol. 13(16), pages 1-26, August.
    12. JG. Brida & M. Meleddu & M. Pulina, 2011. "Museum visitors can be regarded as specific cultural tourists? A length of stay analysis," Working Paper CRENoS 201114, Centre for North South Economic Research, University of Cagliari and Sassari, Sardinia.
    13. Jun Kim Sang, 2016. "The structural relationships of destination image, awareness, uniqueness and destination loyalty in periurban ecotourism destination," European Journal of Tourism, Hospitality and Recreation, Sciendo, vol. 7(3), pages 212-225, December.
    14. Almeida-Santana, Arminda & Moreno-Gil, Sergio, 2018. "Understanding tourism loyalty: Horizontal vs. destination loyalty," Tourism Management, Elsevier, vol. 65(C), pages 245-255.
    15. Lal, Pankaj & Wolde, Bernabas & Masozera, Michel & Burli, Pralhad & Alavalapati, Janaki & Ranjan, Aditi & Montambault, Jensen & Banerjee, Onil & Ochuodho, Thomas & Mugabo, Rodrigue, 2017. "Valuing visitor services and access to protected areas: The case of Nyungwe National Park in Rwanda," Tourism Management, Elsevier, vol. 61(C), pages 141-151.
    16. Ali Abbasi & Farzin Ghanooni & Livia Celardo, 2023. "Tourist destination loyalty: a case study of Rome," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 77(4), pages 22-34, October-D.
    17. Schofield, Peter & Fallon, Paul, 2012. "Assessing the viability of university alumni as a repeat visitor market," Tourism Management, Elsevier, vol. 33(6), pages 1373-1384.
    18. Melo, Helena & Moniz, Ana & Silva, Francisco & Batista, Maria, 2017. "Tourist destination image and consumer behaviour: The case of the Azores," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 5(2), pages 73-82.
    19. María Dolores Benítez-Márquez & Guillermo Bermúdez-González & Eva María Sánchez-Teba & Elena Cruz-Ruiz, 2021. "Exploring the Antecedents of Cruisers’ Destination Loyalty: Cognitive Destination Image and Cruisers’ Satisfaction," Mathematics, MDPI, vol. 9(11), pages 1-24, May.
    20. Hwang, Syjung & Kim, Jina & Park, Eunil & Kwon, Sang Jib, 2020. "Who will be your next customer: A machine learning approach to customer return visits in airline services," Journal of Business Research, Elsevier, vol. 121(C), pages 121-126.
    21. Xiangbin Yan & Jing Wang & Michael Chau, 2015. "Customer revisit intention to restaurants: Evidence from online reviews," Information Systems Frontiers, Springer, vol. 17(3), pages 645-657, June.
    22. Jorge Moll-de-Alba & Lluís Prats & Lluís Coromina, 2016. "The need to adapt to travel expenditure patterns. A study comparing business and leisure tourists in Barcelona," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 6(2), pages 253-267, August.
    23. Adriana Galant & Tea Golja & Iva Slivar, 2015. "Disclosure of Non-financial Information in Tourism: Does Tourism Demand Value Nonmandatory Disclosure?," MIC 2015: Managing Sustainable Growth; Proceedings of the Joint International Conference, Portorož, Slovenia, 28–30 May 2015,, University of Primorska, Faculty of Management Koper.
    24. Bušek Martin & Pásková Martina & Zelenka Josef, 2016. "Landscape Perception of the Bohemian Paradise," Czech Journal of Tourism, Sciendo, vol. 5(2), pages 111-133, December.

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