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A Study of Traveller Decision-Making Determinants: Prioritizing Destination or Travel Mode?

Author

Listed:
  • Jaume Garcia

    (Departament d'Economia i Empresa, Universitat Pompeu Fabra, Ramon Trias Fargas 25, 08005 Barcelona, Spain)

  • Catalina Juaneda

    (Departament d'Economia Aplicada, Universitat de les Illes Balears, Cra De Valldemossa, km 7.5, 07122 Palma, Illes Balears, Spain)

  • Josep María Raya

    (Tecnocampus Mataró-Maresme, Universitat Pompeu Fabra, Ernest Lluch 32, 08302 Mataró, Barcelona, Spain)

  • Francesc Sastre

    (Departament d'Economia Aplicada, Universitat de les Illes Balears, Cra De Valldemossa, km 7.5, 07122 Palma, Illes Balears, Spain)

Abstract

This paper focuses on how travellers prioritize their choices in making a final decision on their holiday destination and travel conditions, especially on how they consider the ‘all-inclusive’ travel mode. The authors use 1,065 observations from a visitor exit survey (in two waves: 2006 and 2012) to examine the determinants of prioritizing destination choice or travel mode in the holiday decision-making process. Estimating a multinomial model, they find that the decision structure of those individuals who prioritize destination is different from that of those who prioritize the travel mode. The paper also contributes to research on the intention to return to a destination related to the intention to repeat the same holiday formula. The authors distinguish between those tourists who prioritize destination choice and those who prioritize the travel mode. Through an estimated sequential model, they present the results of the revisiting patterns for these two groups.

Suggested Citation

  • Jaume Garcia & Catalina Juaneda & Josep María Raya & Francesc Sastre, 2015. "A Study of Traveller Decision-Making Determinants: Prioritizing Destination or Travel Mode?," Tourism Economics, , vol. 21(6), pages 1149-1167, December.
    • Handle: RePEc:sae:toueco:v:21:y:2015:i:6:p:1149-1167
    DOI: 10.5367/te.2015.0517
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    References listed on IDEAS

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    1. Campo-Martínez, Sara & Garau-Vadell, Joan B. & Martínez-Ruiz, María Pilar, 2010. "Factors influencing repeat visits to a destination: The influence of group composition," Tourism Management, Elsevier, vol. 31(6), pages 862-870.
    2. Daisuke Nagakura & Masahito Kobayashi, 2009. "Testing The Sequential Logit Model Against The Nested Logit Model," The Japanese Economic Review, Japanese Economic Association, vol. 60(3), pages 345-361, September.
    3. Carl H. Marcussen, 2011. "Determinants of Tourist Spending in Cross-Sectional Studies and at Danish Destinations," Tourism Economics, , vol. 17(4), pages 833-855, August.
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    3. Joan Carles Cirer-Costa, 2022. "Qualitative revenue management in sun-and-beach hotels," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(4), pages 462-469, August.
    4. María-Dolores Sánchez-Sánchez & Carmen De Pablos-Heredero & José-Luis Montes-Botella, 2021. "The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model," Sustainability, MDPI, vol. 13(23), pages 1-18, December.

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