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Service Robots Usage in Marketing Hospitality in China

Author

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  • Ayse Begum Ersoy
  • Ziqi Cui

Abstract

Since the coronavirus disease 2019(COVID-19) has had brought severe impact on all aspects of the world. A series of interpersonal distancing methods such as ensuring effective and safe social distancing among people, wearing masks, and traffic lockdown measures are also continuing to take effect to curb the continuing outbreak of the COVID-19 (“Advice for the public on COVID-19”, 2020). In response to the globally spread of COVID-19, many advanced technologies in the field of Artificial Intelligence (AI) were applied rapidly and played an essential role in the operation for several months. There are many different leading technology categories in the field of artificial intelligence and many different sub-categories within each main technology categories. Moreover, since the AGI technology does not yet reach the basic human intelligence level, this study will focus on the impact of service robots, which are already widely used in the NAI application category, on hospitality marketing in the current situation in China. In this paper the aim is to assess the effectiveness of use of service robots in Marketing Hospitality Industry during the pandemic through a quantitative study.

Suggested Citation

  • Ayse Begum Ersoy & Ziqi Cui, 2021. "Service Robots Usage in Marketing Hospitality in China," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 10(2), pages 1-13, October.
    • Handle: RePEc:jfr:jbar11:v:10:y:2021:i:2:p:13
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    References listed on IDEAS

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    1. Reis, João & Melão, Nuno & Salvadorinho, Juliana & Soares, Bárbara & Rosete, Ana, 2020. "Service robots in the hospitality industry: The case of Henn-na hotel, Japan," Technology in Society, Elsevier, vol. 63(C).
    2. Christoph Adami, 2015. "Robots with instincts," Nature, Nature, vol. 521(7553), pages 426-427, May.
    3. Albert Assaf & Raffaele Scuderi, 2020. "COVID-19 and the recovery of the tourism industry," Tourism Economics, , vol. 26(5), pages 731-733, August.
    4. Tussyadiah, Iis, 2020. "A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism," Annals of Tourism Research, Elsevier, vol. 81(C).
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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