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Willingness to pay for sustainable aviation depends on ticket price, greenhouse gas reductions and gender

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  • Rice, Connor
  • Ragbir, Nadine K.
  • Rice, Stephen
  • Barcia, Gina

Abstract

There has been a plethora of research into sustainable transportation, with quite a few research studies coming out in the past few years examining sustainable aviation. Much of this research focuses on developing new types of green products, including biofuels, eco-friendly airports, recycled building materials, water reuse projects, and other sustainable practices. Fewer studies have focused on consumer willingness to pay for new sustainable aviation projects. No study that we know of has examined how much extra consumers would be willing to pay as a function of the sustainability benefit.

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  • Rice, Connor & Ragbir, Nadine K. & Rice, Stephen & Barcia, Gina, 2020. "Willingness to pay for sustainable aviation depends on ticket price, greenhouse gas reductions and gender," Technology in Society, Elsevier, vol. 60(C).
    • Handle: RePEc:eee:teinso:v:60:y:2020:i:c:s0160791x19305421
    DOI: 10.1016/j.techsoc.2019.101224
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    References listed on IDEAS

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    Cited by:

    1. Ahmed Eid & May Salah & Mahmoud Barakat & Matevz Obrecht, 2022. "Airport Sustainability Awareness: A Theoretical Framework," Sustainability, MDPI, vol. 14(19), pages 1-22, September.
    2. Vera Amicarelli & Giovanni Lagioia & Antonio Patruno & Raluca Mariana Grosu & Christian Bux, 2021. "Enhancing the Sustainability of the Aviation Industry: Airlines’ Commitment to “Green” Practices," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 23(Special15), pages 934-934, November.
    3. Ayodhya Wathuge & Darshana Sedera, 2023. "Reducing the Negative Environmental Impact of Consumerization of IT: An Individual-Level Approach," Sustainability, MDPI, vol. 15(16), pages 1-21, August.
    4. Yadegaridehkordi, Elaheh & Nilashi, Mehrbakhsh & Nizam Bin Md Nasir, Mohd Hairul & Momtazi, Saeedeh & Samad, Sarminah & Supriyanto, Eko & Ghabban, Fahad, 2021. "Customers segmentation in eco-friendly hotels using multi-criteria and machine learning techniques," Technology in Society, Elsevier, vol. 65(C).
    5. Mello, Fabiana Peixoto de, 2024. "Voluntary carbon offset programs in aviation: A systematic literature review," Transport Policy, Elsevier, vol. 147(C), pages 158-168.
    6. Winter, Scott R. & Crouse, Sean R. & Rice, Stephen, 2021. "The development of ‘green’ airports: Which factors influence willingness to pay for sustainability and intention to act? A structural and mediation model analysis," Technology in Society, Elsevier, vol. 65(C).
    7. George Thomas, 2022. "Corporate Social Responsibility as a Sustainable Business Practice: A Study among Generation Z Customers of Indian Luxury Hotels," Sustainability, MDPI, vol. 14(24), pages 1-13, December.
    8. Rubio-Andrada, Luis & Celemín-Pedroche, María Soledad & Escat-Cortés, María-Dolores & Jiménez-Crisóstomo, Abel, 2023. "Passengers satisfaction with the technologies used in smart airports: An empirical study from a gender perspective," Journal of Air Transport Management, Elsevier, vol. 107(C).

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