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Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry

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  • Tsai, Yuan-Hui
  • Lin, Chieh-Peng
  • Ma, Hwa-Chun
  • Wang, Rong-Tsu

Abstract

Various social trends in modern society have changed the attitude of high-tech personnel who look for a job. An important factor for successful recruitment in technology industry is to increase the pursuit intention of a variety of potential high-tech job seekers. This research predicts such pursuit intention by proposing a model based on social identity theory and social signaling theory. In the model, this study hypothesizes that perceived corporate ability, positive publicity, and corporate social responsibility are positively related to pursuit intention and word-of-mouth indirectly via the mediating mechanism of career development expectation and firm's attractiveness. Such mechanism has not yet assessed in previous literature. The findings of this research complement prior studies by presenting how a firm's ability, publicity and social responsibility should be jointly taken into account to strengthen recruitment campaigns. Last, managerial implications and limitations are provided.

Suggested Citation

  • Tsai, Yuan-Hui & Lin, Chieh-Peng & Ma, Hwa-Chun & Wang, Rong-Tsu, 2015. "Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 14-21.
    • Handle: RePEc:eee:tefoso:v:99:y:2015:i:c:p:14-21
    DOI: 10.1016/j.techfore.2015.06.026
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    Cited by:

    1. Antonio Juan Briones Peñalver & Juan Andrés Bernal Conesa & Carmen de Nieves Nieto, 2018. "Analysis of Corporate Social Responsibility in Spanish Agribusiness and Its Influence on Innovation and Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(2), pages 182-193, March.
    2. Ma Ying & Gashaw Awoke Tikuye, 2024. "The Impacts of Technology Innovation on Customer Satisfaction, Employee and Leadership Commitment in CSR Practice," International Journal of Management Science and Business Administration, Inovatus Services Ltd., vol. 10(3), pages 7-27, March.
    3. van Riel, Allard C.R. & Andreassen, Tor W. & Lervik-Olsen, Line & Zhang, Lu & Mithas, Sunil & Heinonen, Kristina, 2021. "A customer-centric five actor model for sustainability and service innovation," Journal of Business Research, Elsevier, vol. 136(C), pages 389-401.
    4. Tsai, Yuan-Hui & Lin, Chieh-Peng & Hsu, Ya-Chu & Liu, Chu-Mei & Yen, Pi-Hsia, 2016. "Predicting job offer acceptance of professionals in Taiwan: The case of the technology industry," Technological Forecasting and Social Change, Elsevier, vol. 108(C), pages 95-101.

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