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Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts

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  • Murray, Keith B.
  • Vogel, Christine M.

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  • Murray, Keith B. & Vogel, Christine M., 1997. "Using a hierarchy-of-effects approach to gauge the effectiveness of corporate social responsibility to generate goodwill toward the firm: Financial versus nonfinancial impacts," Journal of Business Research, Elsevier, vol. 38(2), pages 141-159, February.
    • Handle: RePEc:eee:jbrese:v:38:y:1997:i:2:p:141-159
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    2. Black, Robert, 1994. "John Commons on Customer Goodwill and the Economic Value of Business Ethics: Response to Professor Sen," Business Ethics Quarterly, Cambridge University Press, vol. 4(3), pages 359-365, July.
    3. Calder, Bobby J & Phillips, Lynn W & Tybout, Alice M, 1981. "Designing Research for Application," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(2), pages 197-207, September.
    4. Byron, William J. & Byron, S. J., 1982. "In defense of social responsibility," Journal of Economics and Business, Elsevier, vol. 34(2), pages 189-192.
    5. Schlossberger, Eugene, 1994. "A New Model of Business: Dual-Investor Theory," Business Ethics Quarterly, Cambridge University Press, vol. 4(4), pages 459-474, October.
    6. McGuire, William J, 1976. "Some Internal Psychological Factors Influencing Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(4), pages 302-319, March.
    7. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
    8. Wood, Van R. & Chonko, Lawrence B. & Hunt, Shelby D., 1986. "Social responsibility and personal success: Are they incompatible?," Journal of Business Research, Elsevier, vol. 14(3), pages 193-212, June.
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    Cited by:

    1. Aouina Mejri, Chiraz & Bhatli, Dhruv, 2014. "CSR: Consumer responses to the social quality of private labels," Journal of Retailing and Consumer Services, Elsevier, vol. 21(3), pages 357-363.
    2. Fatma, Mobin & Rahman, Zillur, 2016. "The CSR's influence on customer responses in Indian banking sector," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 49-57.
    3. Karan Chaudhry & Venkat R. Krishnan, 2007. "Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community," Global Business Review, International Management Institute, vol. 8(2), pages 205-220, December.
    4. Rim, Hyejoon & Yang, Sung-Un & Lee, Jaejin, 2016. "Strategic partnerships with nonprofits in corporate social responsibility (CSR): The mediating role of perceived altruism and organizational identification," Journal of Business Research, Elsevier, vol. 69(9), pages 3213-3219.
    5. Driffield, Nigel & Jones, Chris & Crotty, Jo, 2013. "International business research and risky investments, an analysis of FDI in conflict zones," International Business Review, Elsevier, vol. 22(1), pages 140-155.
    6. Cornelis, Erlinde & Peter, Paula C., 2017. "The real campaign: The role of authenticity in the effectiveness of advertising disclaimers in digitally enhanced images," Journal of Business Research, Elsevier, vol. 77(C), pages 102-112.
    7. Gupta, Shruti & Pirsch, Julie, 2008. "The influence of a retailer's corporate social responsibility program on re-conceptualizing store image," Journal of Retailing and Consumer Services, Elsevier, vol. 15(6), pages 516-526.
    8. Florence Benoît-Moreau & Béatrice Parguel, 2011. "Building brand equity with environmental communication: an empirical investigation in France," Post-Print halshs-00634443, HAL.
    9. Tsai, Yuan-Hui & Lin, Chieh-Peng & Ma, Hwa-Chun & Wang, Rong-Tsu, 2015. "Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry," Technological Forecasting and Social Change, Elsevier, vol. 99(C), pages 14-21.
    10. Walker, Matthew & Heere, Bob, 2011. "Consumer Attitudes toward Responsible Entities in Sport (CARES): Scale development and model testing," Sport Management Review, Elsevier, vol. 14(2), pages 153-166, May.
    11. Lai, Wen-Hsiang & Lin, Chiu-Ching & Wang, Ting-Chu, 2015. "Exploring the interoperability of innovation capability and corporate sustainability," Journal of Business Research, Elsevier, vol. 68(4), pages 867-871.
    12. Arli, Denni & Grace, Anthony & Palmer, Janet & Pham, Cuong, 2017. "Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers’ attitudes toward the company," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 139-145.
    13. Iván Barreda-Tarrazona & Juan Matallín-Sáez & Mª Balaguer-Franch, 2011. "Measuring Investors’ Socially Responsible Preferences in Mutual Funds," Journal of Business Ethics, Springer, vol. 103(2), pages 305-330, October.
    14. Wei, Wei & Kim, Gaeul & Miao, Li & Behnke, Carl & Almanza, Barbara, 2018. "Consumer inferences of corporate social responsibility (CSR) claims on packaged foods," Journal of Business Research, Elsevier, vol. 83(C), pages 186-201.
    15. Groening, Christopher & Kanuri, Vamsi Krishna, 2013. "Investor reaction to positive and negative corporate social events," Journal of Business Research, Elsevier, vol. 66(10), pages 1852-1860.
    16. Putrevu, Sanjay & McGuire, Jean & Siegel, Donald S. & Smith, David M., 2012. "Corporate social responsibility, irresponsibility, and corruption: Introduction to the special section," Journal of Business Research, Elsevier, vol. 65(11), pages 1618-1621.
    17. Song, Seobgyu & Park, Kwangsoo, 2023. "Observing disability inclusion in service provision," Annals of Tourism Research, Elsevier, vol. 100(C).
    18. Rundle-Thiele, Sharyn R., 2009. "Social gain: Is corporate social responsibility enough?," Australasian marketing journal, Elsevier, vol. 17(4), pages 204-210.
    19. Lee, Hanjoon & Park, TaeKyu & Moon, Hyoung Koo & Yang, YongHee & Kim, Chankon, 2009. "Corporate philanthropy, attitude towards corporations, and purchase intentions: A South Korea study," Journal of Business Research, Elsevier, vol. 62(10), pages 939-946, October.
    20. Parsa, H.G. & Lord, Kenneth R. & Putrevu, Sanjay & Kreeger, Jeff, 2015. "Corporate social and environmental responsibility in services: Will consumers pay for it?," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 250-260.
    21. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
    22. Lin, Chin-Huang & Yang, Ho-Li & Liou, Dian-Yan, 2009. "The impact of corporate social responsibility on financial performance: Evidence from business in Taiwan," Technology in Society, Elsevier, vol. 31(1), pages 56-63.
    23. Rayne, Daniel & Leckie, Civilai & McDonald, Heath, 2020. "Productive partnerships? Driving consumer awareness to action in CSR partnerships," Journal of Business Research, Elsevier, vol. 118(C), pages 49-57.
    24. Li, Yuetong & Wang, Xinyi & Zheng, Xiaojia, 2024. "Data assets and corporate sustainable development: evidence from ESG in China," Pacific-Basin Finance Journal, Elsevier, vol. 85(C).

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