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Corporate social and environmental responsibility in services: Will consumers pay for it?

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  • Parsa, H.G.
  • Lord, Kenneth R.
  • Putrevu, Sanjay
  • Kreeger, Jeff

Abstract

Two studies investigate consumer awareness of and response toward socially and environmentally responsible practices in the hospitality industry. Results suggest that consumers exhibit more positive response toward establishments exhibiting higher levels of social responsibility, although many are uninformed of the extent to which the organizations they patronize engage in such practices. Most consumers are willing to incur a modest price increase while patronizing an organization that behaves in an environmentally and socially responsible fashion, but that willingness declines dramatically as the price premium escalates. Consumers with high involvement in and positive attitudes toward corporate social responsibility practices are most willing to pay a premium.

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  • Parsa, H.G. & Lord, Kenneth R. & Putrevu, Sanjay & Kreeger, Jeff, 2015. "Corporate social and environmental responsibility in services: Will consumers pay for it?," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 250-260.
    • Handle: RePEc:eee:joreco:v:22:y:2015:i:c:p:250-260
    DOI: 10.1016/j.jretconser.2014.08.006
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    20. Batat, Wided, 2020. "Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    21. Joanna Moczydłowska & Joanna Sadkowska & Krystyna Leszczewska, 2024. "Exploring Green HR Practices in the Construction Industry—Evidence from Poland," Sustainability, MDPI, vol. 16(22), pages 1-14, November.
    22. Yuen, Kum Fai & Thai, Vinh V. & Wong, Yiik Diew, 2018. "An investigation of shippers’ satisfaction and behaviour towards corporate social responsibility in maritime transport," Transportation Research Part A: Policy and Practice, Elsevier, vol. 116(C), pages 275-289.
    23. Kelly J. Hodgins & Evan D. G. Fraser, 2018. ""We are a business, not a social service agency." Barriers to widening access for low-income shoppers in alternative food market spaces," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 35(1), pages 149-162, March.

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