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Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response

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  • Upadhyay, Nitin
  • Kamble, Aakash

Abstract

This paper examines the antecedents of Indian consumers' pro-environment purchase intention of electric vehicles utilizing the Stimulus-Organism-Response theory. The conceptualized model is analyzed by collecting 1143 responses and validated using structural equation modelling. The results show that pro-environment responsibility significantly impacts the pro-environment value and pro-environment attitude; the pro-environment value has a significant impact on the pro-environment attitude; pro-environment value and pro-environment attitude have a significant impact on the pro-environment purchase intention of electric vehicles. Additionally, the results depict that a pro-environment attitude mediates the relationship between pro-environment value and pro-environment purchase intention of electric vehicles. Finally, this paper contributes to theory in the adoption literature by proposing an alternate perspective considering “value-attitude-behavior” linkages, particularly pro-environment behavior. The study contributes to practitioners' space.

Suggested Citation

  • Upadhyay, Nitin & Kamble, Aakash, 2023. "Examining Indian consumer pro-environment purchase intention of electric vehicles: Perspective of stimulus-organism-response," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    • Handle: RePEc:eee:tefoso:v:189:y:2023:i:c:s004016252300029x
    DOI: 10.1016/j.techfore.2023.122344
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