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Factors Influencing Battery Electric Vehicle Adoption in Thailand—Expanding the Unified Theory of Acceptance and Use of Technology’s Variables

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  • Phasiri Manutworakit

    (Interdisciplinary Program Environment, Development and Sustainability Program, Graduate School, Chulalongkorn University, Phyathai Road, Wangmai, Pathumwan, Bangkok 10330, Thailand)

  • Kasem Choocharukul

    (Department of Civil Engineering, Faculty of Engineering, Chulalongkorn University, Phyathai Road, Wangmai, Pathumwan, Bangkok 10330, Thailand)

Abstract

The replacement of combustion cars with battery electric cars can help to support sustainable transport and renewable energy in green transportation in Thailand; however, the diffusion rates of electric cars are still low. The purpose of this study is to examine factors that influence Thai car owners’ adoption of battery electric vehicles. The proposed model expands the Unified Theory of Acceptance and Use of Technology (UTAUT) as the theoretical framework. Data were collected through an online questionnaire survey completed by 403 participants in Bangkok and the vicinity and analyzed using partial least squares structural equation modeling (PLS-SEM). The result showed that purchase intention is significantly and positively influenced by performance expectancy, effort expectancy, social influence, hedonic motivation, and environmental concern. In contrast, purchase intention is not significantly influenced by price value and policy measures. Use behavior is positively influenced by purchase intention. Facilitating conditions do not significantly influence purchase intention and use behavior. Moreover, only the age variable was found to have significant effects on purchase behavior. This study suggests that governments with incentive policies and electric car manufacturers should focus on improving cars to increase battery electric car adoption.

Suggested Citation

  • Phasiri Manutworakit & Kasem Choocharukul, 2022. "Factors Influencing Battery Electric Vehicle Adoption in Thailand—Expanding the Unified Theory of Acceptance and Use of Technology’s Variables," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8482-:d:860089
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    3. Teng Yu & Yajun Zhang & Ai Ping Teoh & Anchao Wang & Chengliang Wang, 2023. "Factors Influencing University Students’ Behavioral Intention to Use Electric Car-Sharing Services in Guangzhou, China," SAGE Open, , vol. 13(4), pages 21582440231, November.
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    5. María García de Blanes Sebastián & José Ramón Sarmiento Guede & Alberto Azuara Grande & David Juárez-Varón, 2024. "Analysis of factors influencing attitude and intention to use electric vehicles for a sustainable future," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1347-1368, August.
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    7. Vikas Chauhan & Rohit Joshi & Vipin Choudhary, 2024. "Understanding intention to adopt telematics-based automobile insurance in an emerging economy: a mixed-method approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 29(3), pages 1017-1036, September.
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    9. Faizah Mashahadi & Razmah Mahmod & Janiffa Saidon, 2023. "Development in Electric Vehicle Intention and Adoption: Integrating the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) and Religiosity," Information Management and Business Review, AMH International, vol. 15(3), pages 173-182.

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