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The communicative constitution of academic fields in the digital age: The case of CSR

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  • Wenzel, Matthias
  • Will, Matthias Georg

Abstract

Although the digital transformation of knowledge production has put communication front and center in the production and recreation of academic fields, research on scientific communities still mostly promotes an actor-centric or institutionalist understanding of academic fields. This, we argue, points to the need for a digital transformation of our understanding of academic fields, one that does justice to the important role of communication in the production and recreation of academic fields. Therefore, in this paper, we draw on the “communicative constitution of organizations” (CCO) view to explore how academic fields are communicatively constituted. Our GABEK-based discourse analysis focuses on the communicative constitution of the academic field of corporate social responsibility. Our findings illustrate how academic fields are constituted through the enactment of three communicative practices: embedding, diverging, and converging. Furthermore, our results indicate how the communicative constitution of academic fields occurs through the sequential enactment of these practices. Our theoretical framework extends the literatures on scientific communities and CCO by beginning to develop a communication view of academic fields. These ideas also have implications for the digital transformation of social theory more generally.

Suggested Citation

  • Wenzel, Matthias & Will, Matthias Georg, 2019. "The communicative constitution of academic fields in the digital age: The case of CSR," Technological Forecasting and Social Change, Elsevier, vol. 146(C), pages 517-533.
    • Handle: RePEc:eee:tefoso:v:146:y:2019:i:c:p:517-533
    DOI: 10.1016/j.techfore.2019.05.006
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    2. Roth, Steffen & Schwede, Peter & Valentinov, Vladislav & Žažar, Krešimir & Kaivo-oja, Jari, 2019. "Big data insights into social macro trends (1800–2000): A replication study," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    3. Hua Yu & Muhammad Salman Shabbir & Naveed Ahmad & Antonio Ariza-Montes & Alejandro Vega-Muñoz & Heesup Han & Miklas Scholz & Muhammad Safdar Sial, 2021. "A Contemporary Issue of Micro-Foundation of CSR, Employee Pro-Environmental Behavior, and Environmental Performance toward Energy Saving, Carbon Emission Reduction, and Recycling," IJERPH, MDPI, vol. 18(10), pages 1-15, May.

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