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The mise-en-sens tactics of civil society organizations to influence strategy

Author

Listed:
  • Lionel Garreau

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

  • Raphaël Maucuer

    (ESSCA - Ecole Supérieure des Sciences Commerciales d'Angers)

Abstract

In this article, we argue that there is a specific lack of knowledge concerning the dis-cursive practices used by civil society organizations (CSOs) when interacting with businesses. Such knowledge is required to better understand the way CSOs interact with companies and especially how they participate in strategy elaboration. We show that CSOs develop a number of mise-en-sens micro-practices that can be categorized into six types: value-led practices, organizationally driven practices, reference-led practices, exploration-led practices, relationally driven practices, and argumentation-led practices. This analysis contributes to shedding light on how CSOs participate in a compa-ny's strategizing process and helps increase understanding of the aims and means by which individuals strategize through narrative practices.
(This abstract was borrowed from another version of this item.)

Suggested Citation

  • Lionel Garreau & Raphaël Maucuer, 2015. "The mise-en-sens tactics of civil society organizations to influence strategy," Post-Print hal-01787991, HAL.
    • Handle: RePEc:hal:journl:hal-01787991
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    References listed on IDEAS

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