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Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society

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  • Itziar Castelló
  • Mette Morsing
  • Friederike Schultz

Abstract

This paper develops a media theoretical extension of the communicative view on corporate social responsibility by elaborating on the characteristics of network societies, arguing that new media increase the speed and connectivity, and lead to higher plurality and the potential polarization of reality constructions. We discuss the implications for corporate social responsibility of becoming more polyphonic and sketch the contours of “communicative legitimacy.” Finally, we present this special issue and develop some questions for future research. Copyright Springer Science+Business Media Dordrecht 2013

Suggested Citation

  • Itziar Castelló & Mette Morsing & Friederike Schultz, 2013. "Communicative Dynamics and the Polyphony of Corporate Social Responsibility in the Network Society," Journal of Business Ethics, Springer, vol. 118(4), pages 683-694, December.
    • Handle: RePEc:kap:jbuset:v:118:y:2013:i:4:p:683-694
    DOI: 10.1007/s10551-013-1954-1
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    References listed on IDEAS

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