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Seeking and sharing health information on social media: A net valence model and cross-cultural comparison

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  • Li, Yibai
  • Wang, Xuequn
  • Lin, Xiaolin
  • Hajli, Mohammad

Abstract

In the past few years, social media has changed the way people seek and share health information. However, despite its significant advantages, social media still faces many challenges in user adoption and participation regarding health information. This study focuses on the factors that affect users' intentions to seek and share health information on social media. A net valence model was developed based on social support theory and prior e-service adoption research. Two studies, one in China and the other in Italy, were conducted to test the model. The results show that the proposed net valence model can effectively explain users' intentions to seek and share health information on social media. The results also show important cultural differences. An extensive literature review reveals that this study is among the first to investigate the non–healthcare professionals' intentions to seek and share health information in the context of social media using cross-culture samples.

Suggested Citation

  • Li, Yibai & Wang, Xuequn & Lin, Xiaolin & Hajli, Mohammad, 2018. "Seeking and sharing health information on social media: A net valence model and cross-cultural comparison," Technological Forecasting and Social Change, Elsevier, vol. 126(C), pages 28-40.
    • Handle: RePEc:eee:tefoso:v:126:y:2018:i:c:p:28-40
    DOI: 10.1016/j.techfore.2016.07.021
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    Cited by:

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    14. Smaldone, Francesco & Ippolito, Adelaide & Ruberto, Margherita, 2020. "The shadows know me: Exploring the dark side of social media in the healthcare field," European Management Journal, Elsevier, vol. 38(1), pages 19-32.
    15. Davlembayeva, Dinara & Papagiannidis, Savvas & Alamanos, Eleftherios, 2020. "Sharing economy: Studying the social and psychological factors and the outcomes of social exchange," Technological Forecasting and Social Change, Elsevier, vol. 158(C).
    16. Shah, Zakir & Chu, Jianxun & Feng, Bo & Qaisar, Sara & Ghani, Usman & Hassan, Zameer, 2019. "If you care, I care: Perceived social support and public engagement via SNSs during crises," Technology in Society, Elsevier, vol. 59(C).
    17. Jian Wang & Guoyi Xiu & Fakhar Shahzad, 2019. "Exploring the Determinants of Online Health Information-Seeking Behavior Using a Meta-Analytic Approach," Sustainability, MDPI, vol. 11(17), pages 1-13, August.
    18. Pal, Abhipsa & Herath, Tejaswini & De', Rahul & Raghav Rao, H., 2021. "Why do people use mobile payment technologies and why would they continue? An examination and implications from India," Research Policy, Elsevier, vol. 50(6).
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