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The shadows know me: Exploring the dark side of social media in the healthcare field

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  • Smaldone, Francesco
  • Ippolito, Adelaide
  • Ruberto, Margherita

Abstract

Nowadays, the increasing attention paid to the dark side of social media (SM) in the field of healthcare management has moved both researchers and practitioners to investigate the impact of Web 2.0 technologies with reference to SM, because of continuous distortion created by these SM platforms for patients and the real dark side they constitute, which affects both the patient sphere and its relative empowerment.

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  • Smaldone, Francesco & Ippolito, Adelaide & Ruberto, Margherita, 2020. "The shadows know me: Exploring the dark side of social media in the healthcare field," European Management Journal, Elsevier, vol. 38(1), pages 19-32.
  • Handle: RePEc:eee:eurman:v:38:y:2020:i:1:p:19-32
    DOI: 10.1016/j.emj.2019.12.001
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