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Social foundation of scenario planning

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  • Rowland, Nicholas J.
  • Spaniol, Matthew J.

Abstract

In this article, the authors establish that models of scenario planning typically involve a series of phases, stages, or steps that imply a sequenced (i.e., linear or chronological) process. Recursive models, in contrast, allow phases to repeat, thus, incorporating iteration. The authors acknowledge the concerns voiced in futures studies that while models based on practical experience are common in the literature, forming a theoretical basis for why those practices work is often considered elusive. This includes models that imply linearity and those that accommodate iterativity. With theory from science and technology studies (STS) on knowledge production, the authors explain transition from one phase to the next and iteration between and within phases based on social negotiation. To this end, the authors examine the interplay between the “scenario development” phase and the “scenario use” phase of a planning process with a non-governmental organization in Denmark. The upshot for facilitators is practical insight into how transition between phases and phase iteration in scenario planning can be identified, leveraged, and, thus, managed. The upshot for scholars is a related insight into why scenario planning is a kind of laboratory for futures studies wherein the future is experimented upon.

Suggested Citation

  • Rowland, Nicholas J. & Spaniol, Matthew J., 2017. "Social foundation of scenario planning," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 6-15.
  • Handle: RePEc:eee:tefoso:v:124:y:2017:i:c:p:6-15
    DOI: 10.1016/j.techfore.2017.02.013
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    References listed on IDEAS

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    1. O'Brien, F. A., 2004. "Scenario planning--lessons for practice from teaching and learning," European Journal of Operational Research, Elsevier, vol. 152(3), pages 709-722, February.
    2. O'Brien, Frances A. & Meadows, Maureen, 2013. "Scenario orientation and use to support strategy development," Technological Forecasting and Social Change, Elsevier, vol. 80(4), pages 643-656.
    3. Paul Goodwin & George Wright, 2001. "Enhancing Strategy Evaluation in Scenario Planning: a Role for Decision Analysis," Journal of Management Studies, Wiley Blackwell, vol. 38(1), pages 1-16, January.
    4. Bood, Robert & Postma, Theo, 1997. "Strategic learning with scenarios," European Management Journal, Elsevier, vol. 15(6), pages 633-647, December.
    5. Philippe Durance & Michel Godet, 2010. "Scenario building: Uses and abuses," Post-Print hal-02864615, HAL.
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    Citations

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    Cited by:

    1. Spaniol, Matthew J. & Rowland, Nicholas J., 2022. "Business ecosystems and the view from the future: The use of corporate foresight by stakeholders of the Ro-Ro shipping ecosystem in the Baltic Sea Region," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    2. Nicholas J. Rowland & Matthew J. Spaniol, 2022. "Robust action and scenarios: A rejoinder," Futures & Foresight Science, John Wiley & Sons, vol. 4(1), March.
    3. Nicholas J. Rowland & Matthew J. Spaniol, 2021. "On inquiry in futures and foresight science," Futures & Foresight Science, John Wiley & Sons, vol. 3(1), March.
    4. Metz, Ashley & Hartley, Paul, 2020. "Scenario development as valuation: Opportunities for reflexivity," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    5. Nicholas J. Rowland & Matthew J. Spaniol, 2020. "Intensifying intellectual traffic between history and futures studies: A commentary on Schoemaker 2020," Futures & Foresight Science, John Wiley & Sons, vol. 2(3-4), September.
    6. Matthew J. Spaniol & Nicholas J. Rowland, 2019. "Defining scenario," Futures & Foresight Science, John Wiley & Sons, vol. 1(1), March.
    7. Matthew J. Spaniol & Nicholas J. Rowland, 2023. "AI‐assisted scenario generation for strategic planning," Futures & Foresight Science, John Wiley & Sons, vol. 5(2), June.
    8. Nicholas J. Rowland & Matthew J. Spaniol, 2022. "The strategic conversation, 25 years later: A retrospective review of Kees van der Heijden's Scenarios: The Art of Strategic Conversation," Futures & Foresight Science, John Wiley & Sons, vol. 4(1), March.
    9. Ilya Kuzminov & Irina Loginova & Elena Khabirova, 2018. "Stress Scenario Development: Global Challenges For The Russian Agricultural Sector," HSE Working papers WP BRP 88/STI/2018, National Research University Higher School of Economics.
    10. Pot, W.D. & Dewulf, A. & Biesbroek, G.R. & Vlist, M.J. van der & Termeer, C.J.A.M., 2018. "What makes long-term investment decisions forward looking: A framework applied to the case of Amsterdam's new sea lock," Technological Forecasting and Social Change, Elsevier, vol. 132(C), pages 174-190.
    11. Bowman, Gary & Parks, Ryan W., 2024. "Between episodes of strategy: Sociomateriality, sensemaking, and dysfunction in a scenario planning process," Journal of Business Research, Elsevier, vol. 179(C).

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