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Scenario planning as communicative action: Lessons from participatory exercises conducted for the Scottish livestock industry

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  • Duckett, Dominic George
  • McKee, Annie J.
  • Sutherland, Lee-Ann
  • Kyle, Carol
  • Boden, Lisa A.
  • Auty, Harriet
  • Bessell, Paul R.
  • McKendrick, Iain J.

Abstract

Based on Habermas' Theory of Communicative Action, this paper critiques the transparency and legitimacy of participatory scenario planning, considering a case study of scenario development for the livestock industry within Scotland. The paper considers the extent to which the case study approximates the conditions for ‘ideal speech situations’ and how these conditions could be applied more widely in participatory scenario planning. The authors explore the rationale for participatory scenario planning within the science–policy interface with critical reference to the corporate context in which scenario planning has evolved. The aim is to optimise the potential for its use in the context of socio-technical and environmental governance. Researcher co-reflections on the case study are mapped within a matrix of indices representing conditions for ideal speech situations. Further analytical categories highlight the extent to which ideal speech was approximated. Although many of the constraints on achieving ideal speech situations reflect intransigent, practical logistics of organising participatory exercises, our novel approach enables the systematic identification of some important issues and provides a conceptual framework for understanding how they interrelate that may prove useful to practitioners and theorists alike.

Suggested Citation

  • Duckett, Dominic George & McKee, Annie J. & Sutherland, Lee-Ann & Kyle, Carol & Boden, Lisa A. & Auty, Harriet & Bessell, Paul R. & McKendrick, Iain J., 2017. "Scenario planning as communicative action: Lessons from participatory exercises conducted for the Scottish livestock industry," Technological Forecasting and Social Change, Elsevier, vol. 114(C), pages 138-151.
    • Handle: RePEc:eee:tefoso:v:114:y:2017:i:c:p:138-151
    DOI: 10.1016/j.techfore.2016.07.034
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    References listed on IDEAS

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    Cited by:

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    2. Ehlers, Melf-Hinrich & Finger, Robert & El Benni, Nadja & Gocht, Alexander & Sørensen, Claus Aage Grøn & Gusset, Markus & Pfeifer, Catherine & Poppe, Krijn & Regan, Áine & Rose, David Christian & Wolf, 2022. "Scenarios for European agricultural policymaking in the era of digitalisation," Agricultural Systems, Elsevier, vol. 196(C).
    3. Crawford, Megan M., 2019. "A comprehensive scenario intervention typology," Technological Forecasting and Social Change, Elsevier, vol. 149(C).
    4. Johanna Jacobi & Aymara Llanque, 2018. "“When We Stand up, They Have to Negotiate with Us”: Power Relations in and between an Agroindustrial and an Indigenous Food System in Bolivia," Sustainability, MDPI, vol. 10(11), pages 1-27, November.
    5. Naoko Nishimura & Nobuhiro Inoue & Hiroaki Masuhara & Tadahiko Musha, 2020. "Impact of Future Design on Workshop Participants’ Time Preferences," Sustainability, MDPI, vol. 12(18), pages 1-25, September.
    6. Ahmet Yavuz Çamlı & Florina Oana Virlanuta & Bedrettin Türker Palamutçuoğlu & Nicoleta Bărbuță-Mișu & Şeref Güler & Deniz Züngün, 2021. "A Study on Developing a Communicative Rational Action Scale," Sustainability, MDPI, vol. 13(11), pages 1-24, June.
    7. Kabak, Özgür & Ülengin, Füsun & Önsel Ekici, Şule, 2018. "Connecting logistics performance to export: A scenario-based approach," Research in Transportation Economics, Elsevier, vol. 70(C), pages 69-82.
    8. Rodrigo W. Dal Borgo & Pedro M. Sasia, 2021. "From Profit to Purpose: How Electric Utility Multinationals Visualize Systemic Change and Adaptation of Organizational Ethical Culture through Scenarios for 2040," Sustainability, MDPI, vol. 13(21), pages 1-34, October.

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