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The impact of social interaction and team member exchange on sport event volunteer management

Author

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  • Lee, Younghan
  • Kim, Milyang
  • Koo, Jakeun

Abstract

In the present study, the authors aim to understand the sport event volunteer experience in the context of social interaction and its effect on volunteers’ team member exchange and future intentions. Sport event volunteers (N=150) in the Northeast region in the United States participated in the survey. The partial least squares method of structural equation modeling was used to test the hypotheses. Results indicate that online social interaction ties significantly affect team member exchange, which in turn, predicts volunteers’ intentions to repeat volunteering and also spread positive word-of-mouth about volunteering experience to potential volunteers. The current research specifically demonstrates that establishing social interaction ties through social media promotes positive team member exchange that further impacts volunteers’ future intentions. The research findings also imply that social media can be a cost-effective volunteer management tool in terms of volunteer recruitment and for relatively smaller sport organizations that are generally confronted with limited resources.

Suggested Citation

  • Lee, Younghan & Kim, Milyang & Koo, Jakeun, 2016. "The impact of social interaction and team member exchange on sport event volunteer management," Sport Management Review, Elsevier, vol. 19(5), pages 550-562.
  • Handle: RePEc:eee:spomar:v:19:y:2016:i:5:p:550-562
    DOI: 10.1016/j.smr.2016.04.005
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    References listed on IDEAS

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    Cited by:

    1. Minjoo Chung & Aeeun Jeon, 2020. "Social exchange approach, job satisfaction, and turnover intention in the airline industry," Service Business, Springer;Pan-Pacific Business Association, vol. 14(2), pages 241-261, June.
    2. Wicker, Pamela, 2017. "Volunteerism and volunteer management in sport," Sport Management Review, Elsevier, vol. 20(4), pages 325-337.
    3. Kristína Pompurová & Radka Marčeková & Ľubica Šebová & Jana Sokolová & Matej Žofaj, 2018. "Volunteer Tourism as a Sustainable Form of Tourism—The Case of Organized Events," Sustainability, MDPI, vol. 10(5), pages 1-12, May.
    4. Inho Hwang & Hoshik Shim & Woo Jin Lee, 2022. "Do an Organization’s Digital Transformation and Employees’ Digital Competence Catalyze the Use of Telepresence?," Sustainability, MDPI, vol. 14(14), pages 1-20, July.

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