IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i14p8604-d862433.html
   My bibliography  Save this article

Do an Organization’s Digital Transformation and Employees’ Digital Competence Catalyze the Use of Telepresence?

Author

Listed:
  • Inho Hwang

    (College of General Education, Kookmin University, Seoul 02707, Korea)

  • Hoshik Shim

    (College of Business Administration, Kookmin University, Seoul 02707, Korea)

  • Woo Jin Lee

    (Graduate School of Global Entrepreneurship, Kookmin University, Seoul 02707, Korea)

Abstract

Rapid changes in the external environment are increasing interest in digital transformation. In particular, the recent breakout of infectious diseases such as COVID-19 has required certain companies to restrict physical exchanges among their members. As a result, companies must strive to maintain productivity and performance by supporting business exchange activities through online platforms. A metaverse technology that supports individuals’ exchange activities in a virtual space based on 3D technology has recently attracted attention from companies. However, as previous studies related to the metaverse have focused on strengthening personalized content and services, additional research is needed in order to understand the metaverse’s effects at the organizational level. This study aims to present the conditions for strengthening the motivation to use the metaverse from the perspective of organizations and members who have applied the metaverse in the workplace on a trial basis. In this study, an online questionnaire was conducted targeting workers of organizations with a history of using the metaverse for business, and the hypotheses were tested using 304 valid samples. As a result of the analysis, it was found that telepresence, a characteristic of the metaverse, influences the intention to continue using the metaverse through informativeness, interactivity, and enjoyment. In addition, the shared goal of the organization’s digital transformation moderated the influence relationship between telepresence and an individual’s motivations, and an individual’s digital competence moderated the influence relationship between motivation and the intention of continuous use. This study suggests a digital transformation strategy for an organization in terms of suggesting ways to strengthen the motivations for the use of the metaverse of employees in the organization.

Suggested Citation

  • Inho Hwang & Hoshik Shim & Woo Jin Lee, 2022. "Do an Organization’s Digital Transformation and Employees’ Digital Competence Catalyze the Use of Telepresence?," Sustainability, MDPI, vol. 14(14), pages 1-20, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8604-:d:862433
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/14/8604/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/14/8604/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Md. Alamgir Hossain & Minho Kim & Nusrat Jahan, 2019. "Can “Liking” Behavior Lead to Usage Intention on Facebook? Uses and Gratification Theory Perspective," Sustainability, MDPI, vol. 11(4), pages 1-13, February.
    2. Mohamed Daassi & Sana Debbabi, 2021. "Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism," Post-Print hal-03372420, HAL.
    3. Sungjin Park & Sangkyun Kim, 2022. "Identifying World Types to Deliver Gameful Experiences for Sustainable Learning in the Metaverse," Sustainability, MDPI, vol. 14(3), pages 1-14, January.
    4. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75002, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    5. Han, Sang-Lin & An, Myounga & Han, Jerry J. & Lee, Jiyoung, 2020. "Telepresence, time distortion, and consumer traits of virtual reality shopping," Journal of Business Research, Elsevier, vol. 118(C), pages 311-320.
    6. Aurora Martinez-Martinez & Juan Gabriel Cegarra-Navarro & Gabriel Cepeda-Carrión & Silvia Martelo-Landroguez, 2020. "A Collaboration Climate and Effectiveness of Knowledge Management," Eurasian Studies in Business and Economics, in: Mehmet Huseyin Bilgin & Hakan Danis & Ender Demir & Ahmet Faruk Aysan (ed.), Eurasian Business Perspectives, pages 135-144, Springer.
    7. Ratten, Vanessa, 2016. "Continuance use intention of cloud computing: Innovativeness and creativity perspectives," Journal of Business Research, Elsevier, vol. 69(5), pages 1737-1740.
    8. Matt, C. & Hess, Thomas & Benlian, Alexander, 2015. "Digital Transformation Strategies," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 75202, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    9. Christian Matt & Thomas Hess & Alexander Benlian, 2015. "Digital Transformation Strategies," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(5), pages 339-343, October.
    10. Lee, Younghan & Kim, Milyang & Koo, Jakeun, 2016. "The impact of social interaction and team member exchange on sport event volunteer management," Sport Management Review, Elsevier, vol. 19(5), pages 550-562.
    11. Hye Jeong Kim & Ah Jeong Hong & Hae-Deok Song, 2018. "The Relationships of Family, Perceived Digital Competence and Attitude, and Learning Agility in Sustainable Student Engagement in Higher Education," Sustainability, MDPI, vol. 10(12), pages 1-16, December.
    12. Younghan Lee & Milyang Kim & Jakeun Koo, 2016. "The impact of social interaction and team member exchange on sport event volunteer management," Sport Management Review, Taylor & Francis Journals, vol. 19(5), pages 550-562, December.
    13. HyeJin Lee & Yohan Hwang, 2022. "Technology-Enhanced Education through VR-Making and Metaverse-Linking to Foster Teacher Readiness and Sustainable Learning," Sustainability, MDPI, vol. 14(8), pages 1-21, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Swen Nadkarni & Reinhard Prügl, 2021. "Digital transformation: a review, synthesis and opportunities for future research," Management Review Quarterly, Springer, vol. 71(2), pages 233-341, April.
    2. Caroline Jennings Saul & Heiko Gebauer, 2018. "Digital Transformation as an Enabler for Advanced Services in the Sanitation Sector," Sustainability, MDPI, vol. 10(3), pages 1-18, March.
    3. Isaiah Olurinola & Romanus Osabohien & Bosede Ngozi Adeleye & Ifeoluwa Ogunrinola & Jacob Isaac Omosimua & Tyrone De Alwis, 2021. "Digitalization and Innovation in Nigerian Firms," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 11(3), pages 263-277, March.
    4. Irene Bertschek & Joern Block & Alexander S. Kritikos & Caroline Stiel, 2024. "German financial state aid during Covid-19 pandemic: Higher impact among digitalized self-employed," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 36(1-2), pages 76-97, January.
    5. Marcus Grieger & André Ludwig, 2019. "On the move towards customer-centric business models in the automotive industry - a conceptual reference framework of shared automotive service systems," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 473-500, September.
    6. Ander, Veronika & Cihelka, Petr & Tyrychtr, Jan & Novák, David, 2022. "Towards Compromise User Experience Design in Ambient Intelligent Environment," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 14(2), June.
    7. Zahoor, Nadia & Zopiatis, Anastasios & Adomako, Samuel & Lamprinakos, Grigorios, 2023. "The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes," Journal of Business Research, Elsevier, vol. 159(C).
    8. Ponzoa, José M. & Gómez, Andrés & Mas, José M., 2023. "EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index," Journal of Business Research, Elsevier, vol. 154(C).
    9. Antonio Farías & Christian A. Cancino, 2021. "Digital Transformation in the Chilean Lodging Sector: Opportunities for Sustainable Businesses," Sustainability, MDPI, vol. 13(14), pages 1-17, July.
    10. Karekla Maria & Pollalis Yannis & Angelopoulos Michail, 2021. "Key Drivers of Digital Transformation in Greek Businesses: Strategy vs. Technology," Journal of Management and Business Administration. Central Europe, Sciendo, vol. 29(2), pages 33-62, June.
    11. Coskun-Setirek, Abide & Tanrikulu, Zuhal, 2021. "Digital innovations-driven business model regeneration: A process model," Technology in Society, Elsevier, vol. 64(C).
    12. Paul John, Pena, 2019. "An ASEAN Digital Single Market: Boosting the Aspiration for a Single Market in the Digital Era," MPRA Paper 95948, University Library of Munich, Germany.
    13. Del Vecchio, Pasquale & Secundo, Giustina & Garzoni, Antonello, 2023. "Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda," Technological Forecasting and Social Change, Elsevier, vol. 189(C).
    14. Misheck Musaigwa & Stephen Mutula, 2022. "Impact of digital transformation on strategy in the insurance sector," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 11(4), pages 69-76, June.
    15. Sascha Kraus & Paul Jones & Norbert Kailer & Alexandra Weinmann & Nuria Chaparro-Banegas & Norat Roig-Tierno, 2021. "Digital Transformation: An Overview of the Current State of the Art of Research," SAGE Open, , vol. 11(3), pages 21582440211, September.
    16. Marija Jović & Edvard Tijan & Doroteja Vidmar & Andreja Pucihar, 2022. "Factors of Digital Transformation in the Maritime Transport Sector," Sustainability, MDPI, vol. 14(15), pages 1-18, August.
    17. Robinson, Tenesha Y. & Smith-Jackson, Tonya, 2023. "Breaking barriers through the digital workforce: Providing IT training and employment pipelines for ex-offenders," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    18. Rodriguez Luna, Raúl Enrique & Rosenstiehl Martinez, José Luis, 2022. "Endogenización como mecanismo evolutivo para la transformación digital de las pymes de turismo de naturaleza," Revista Tendencias, Universidad de Narino, vol. 23(1), pages 117-138, January.
    19. JooSeok Oh & Timothy Paul Connerton & Hyun-Jung Kim, 2019. "The Rediscovery of Brand Experience Dimensions with Big Data Analysis: Building for a Sustainable Brand," Sustainability, MDPI, vol. 11(19), pages 1-21, September.
    20. Laudien, Sven M. & Reuter, Ute & Sendra Garcia, Francisco Javier & Botella-Carrubi, Dolores, 2024. "Digital advancement and its effect on business model design: Qualitative-empirical insights," Technological Forecasting and Social Change, Elsevier, vol. 200(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8604-:d:862433. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.