IDEAS home Printed from https://ideas.repec.org/a/eee/socmed/v75y2012i8p1387-1391.html
   My bibliography  Save this article

‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?

Author

Listed:
  • Pantani, Daniela
  • Sparks, Robert
  • M. Sanchez, Zila
  • Pinsky, Ilana

Abstract

Over the last decade, the Brazilian alcohol industry – which for years has ignored alcohol problems – inaugurated responsible drinking programs (RDPs). This paper reports findings from an exploratory study that investigated the RDP-related activities of six leading alcohol companies in Brazil (three national, three transnational) focusing on program goals and components, target populations and evaluation methods. Interviews were conducted from October 2007 to February 2008 with nine key-informants, and 71 corporate documents were collected along with additional web information about the programs. Content analysis of interviews and institutional documents was used to identify the companies’ RDP activities. Three types of RDPs were found that focused respectively on institutional action, drinking and driving, and underage drinking. All three transnational firms were involved in RDPs, whereas national firms demonstrated limited involvement. The majority of RDPs were implemented using television. No targeted research appears to have been undertaken by the companies to assess the efficacy of the strategies in terms of changes in drinking behavior. The evidence for both national and transnational firms means that is difficult to confirm that the responsible drinking programs produced so far in Brazil have been undertaken to systematically reduce alcohol problems, or mainly as part of a public relations strategy to reduce criticism and potentially forestall government regulations (Babor, 2006, 2009; Jernigan, 2009).

Suggested Citation

  • Pantani, Daniela & Sparks, Robert & M. Sanchez, Zila & Pinsky, Ilana, 2012. "‘Responsible drinking’ programs and the alcohol industry in Brazil: Killing two birds with one stone?," Social Science & Medicine, Elsevier, vol. 75(8), pages 1387-1391.
    • Handle: RePEc:eee:socmed:v:75:y:2012:i:8:p:1387-1391
    DOI: 10.1016/j.socscimed.2012.02.062
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0277953612004820
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.socscimed.2012.02.062?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Schwartz, Mark S. & Carroll, Archie B., 2003. "Corporate Social Responsibility: A Three-Domain Approach," Business Ethics Quarterly, Cambridge University Press, vol. 13(4), pages 503-530, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:dau:papers:123456789/1059 is not listed on IDEAS
    2. Stephen Chen, 2009. "Corporate Responsibilities in Internet-Enabled Social Networks," Journal of Business Ethics, Springer, vol. 90(4), pages 523-536, December.
    3. Meyer, Margit & Waßmann, Jan, 2011. "Strategische Corporate Social Responsibility. Konzeptionelle Entwicklung und Implementierung in der Praxis am Beispiel 'dm-drogerie markt'," Research Papers on Marketing Strategy 3/2011, Julius-Maximilians-Universität Würzburg, Lehrstuhl für BWL und Marketing.
    4. Jared Peifer, 2014. "Fund Loyalty Among Socially Responsible Investors: The Importance of the Economic and Ethical Domains," Journal of Business Ethics, Springer, vol. 121(4), pages 635-649, June.
    5. Nir Halevy & Sora Jun & Eileen Y. Chou, 2020. "Intergroup Conflict is Our Business: CEOs’ Ethical Intergroup Leadership Fuels Stakeholder Support for Corporate Intergroup Responsibility," Journal of Business Ethics, Springer, vol. 162(1), pages 229-246, February.
    6. Miethlich, Boris & Oldenburg, Anett G., 2019. "Social Inclusion Drives Business Sales: A Literature Review on the Case of the Employment of Persons With Disabilities," EconStor Conference Papers 200752, ZBW - Leibniz Information Centre for Economics.
    7. Onyeka Osuji, 2011. "Fluidity of Regulation-CSR Nexus: The Multinational Corporate Corruption Example," Journal of Business Ethics, Springer, vol. 103(1), pages 31-57, September.
    8. Monica Thiel, 2010. "Innovations in Corporate Social Responsibility from Global Business Leaders at Panasonic, Thomson Reuters and Nanyang Business School," American Journal of Economics and Business Administration, Science Publications, vol. 2(2), pages 194-200, September.
    9. Ruth Alas & Külliki Tafel, 2008. "Conceptualizing the Dynamics of Social Responsibility: Evidence from a Case Study of Estonia," Journal of Business Ethics, Springer, vol. 81(2), pages 371-385, August.
    10. Leonardo Becchetti & Emanuele Bobbio & Federico Prizia & Lorenzo Semplici, 2022. "Going Deeper into the S of ESG: A Relational Approach to the Definition of Social Responsibility," Sustainability, MDPI, vol. 14(15), pages 1-22, August.
    11. Jill Brown & William Forster, 2013. "CSR and Stakeholder Theory: A Tale of Adam Smith," Journal of Business Ethics, Springer, vol. 112(2), pages 301-312, January.
    12. Siying Cai & Wenzhong Zhu & Yuting Wang, 2023. "Corpus analysis of evaluative language and framework implementation for pharmaceutical industry CSR reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(4), pages 2037-2052, July.
    13. Gaëlle Angelergues, 2021. "L'engagement "idéologique" : nouvelles voies conceptuelles de la théorie du contrat psychologique et enjeux pour la RSE," Post-Print hal-03390281, HAL.
    14. Manuela Escobar-Sierra & Felipe Calderón-Valencia, 2021. "The impact of employees’ job stress and career satisfaction over corporate entrepreneurship management linked to social responsibility," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 87-102, September.
    15. Martínez Fernández Valentin A. & Óscar Juanatey Boga & Maria José da Silva Faria, 2014. "Impacto da responsabilidade social sob a óptica empresarial do norte litoral de Portugal," Contaduría y Administración, Accounting and Management, vol. 59(3), pages 89-135, julio-sep.
    16. Shuili Du & C. Bhattacharya & Sankar Sen, 2015. "Corporate Social Responsibility, Multi-faceted Job-Products, and Employee Outcomes," Journal of Business Ethics, Springer, vol. 131(2), pages 319-335, October.
    17. Rabin Ibnu Zainal, 2019. "Analysis of CSR Legislation in Indonesia: Mandate to Business," Business and Economic Research, Macrothink Institute, vol. 9(3), pages 165-181, September.
    18. Christina Deselaers & Alina Dahmen & Sonia Lippke, 2022. "Impact of the COVID-19 Pandemic on CSR Activities of Healthcare Providers," IJERPH, MDPI, vol. 20(1), pages 1-27, December.
    19. Mingzhe Qiao & Shiwei Xu & Guangdong Wu, 2018. "Corporate Social Responsibility and the Long-Term Performance of Mergers and Acquisitions: Do Regions and Related-Party Transactions Matter?," Sustainability, MDPI, vol. 10(7), pages 1-15, July.
    20. Cuadrado-Ballesteros, Beatriz & Rodríguez-Ariza, Lázaro & García-Sánchez, Isabel-María, 2015. "The role of independent directors at family firms in relation to corporate social responsibility disclosures," International Business Review, Elsevier, vol. 24(5), pages 890-901.
    21. Mark S. Schwartz, 2016. "Ethical Decision-Making Theory: An Integrated Approach," Journal of Business Ethics, Springer, vol. 139(4), pages 755-776, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:socmed:v:75:y:2012:i:8:p:1387-1391. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/315/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.