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Implementation of environmental sustainability in business: Suggestions for improvement

Author

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  • Brennan, Linda
  • Binney, Wayne
  • McCrohan, Janelle
  • Lancaster, Narelle

Abstract

This paper discusses the options for implementing ‘sustainable’ environmental business strategies that are acceptable to a multiplicity of stakeholders. To evaluate the current situation in Australia a content analysis of the web pages for leading companies indicates that there is little tangible evidence that sustainable business practices are being implemented. The authors propose several directions for research into substantive issues between ethical behaviour, corporate social responsibility and environmentally sustainable behaviour for business. Each of these areas is developing research in relative isolation. However, we argue that this paradigmatic divide is limiting the opportunities for research to provide real insight into seemingly intractable problems.

Suggested Citation

  • Brennan, Linda & Binney, Wayne & McCrohan, Janelle & Lancaster, Narelle, 2011. "Implementation of environmental sustainability in business: Suggestions for improvement," Australasian marketing journal, Elsevier, vol. 19(1), pages 52-57.
    • Handle: RePEc:eee:aumajo:v:19:y:2011:i:1:p:52-57
    DOI: 10.1016/j.ausmj.2010.11.007
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    References listed on IDEAS

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    Cited by:

    1. Jeremy Morrow & Simon Mowatt, 2020. "The freedom within framework: A multilevel perspective on developing green capabilities through routines in service organisations," Business Strategy and the Environment, Wiley Blackwell, vol. 29(7), pages 2895-2907, November.

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