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COVID-19 information on social media and preventive behaviors: Managing the pandemic through personal responsibility

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  • Liu, Piper Liping

Abstract

In the face of a pandemic, social media have found to be vital information channels that might exert a positive influence on people's preventive behaviors. However, little is known about the underlying processes that may mediate or moderate the relationship. The present study examined the relation between novel coronavirus disease (COVID-19) information consumption on social media and preventive behaviors, as well as the mediation role of personal responsibility and moderation role of health orientation. A sample of 511 online participants (mean age = 32.47 years) responded to anonymous questionnaires regarding COVID-19 information consumption on social media, health orientation, personal responsibility, and preventive behaviors. Bias-corrected bootstrap method was used to test the moderated mediation model. Results indicated that after controlling for participants' age, gender, education, income, and insurance, personal responsibility mediated the relationship between COVID-19 information consumption on social media and preventive behaviors. Meanwhile, the direct relation between COVID-19 information consumption on social media and preventive behaviors, and the mediation effect of personal responsibility were moderated by health orientation. The present study can extend our knowledge about how risk information consumption on social media is related to one's behavioral outcomes. Implications and limitations about the present study are also discussed.

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  • Liu, Piper Liping, 2021. "COVID-19 information on social media and preventive behaviors: Managing the pandemic through personal responsibility," Social Science & Medicine, Elsevier, vol. 277(C).
    • Handle: RePEc:eee:socmed:v:277:y:2021:i:c:s0277953621002604
    DOI: 10.1016/j.socscimed.2021.113928
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    Cited by:

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    2. Krista M. Milich & Natalie Fisher & Gisela Sobral, 2024. "Effective public health messaging for university students: lessons learned to increase adherence to safety guidelines during a pandemic," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-9, December.
    3. Phi-Hung Nguyen & Jung-Fa Tsai & Ming-Hua Lin & Yi-Chung Hu, 2021. "A Hybrid Model with Spherical Fuzzy-AHP, PLS-SEM and ANN to Predict Vaccination Intention against COVID-19," Mathematics, MDPI, vol. 9(23), pages 1-26, November.
    4. Jing Liu & Khairul Manami Kamarudin & Yuqi Liu & Jinzhi Zou & Jiaqi Zhang, 2022. "Developing a Behavior Change Framework for Pandemic Prevention and Control in Public Spaces in China," Sustainability, MDPI, vol. 14(4), pages 1-24, February.
    5. Barbu Lucia – Nicoleta & Orzan Mihai Cristian & Ciocodeica David Florin & Orzan Olguta Anca, 2023. "The Impact of the COVID-19 Pandemic on Social Media Promotion Strategies of Companies in Romania - Theoretical Aspects," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 24(5), pages 736-744, December.
    6. Piper Liping Liu & Vincent Huang & Melannie Zhan & Xinshu Zhao, 2023. ""Nice You Share in Return": Informational Sharing, Reciprocal Sharing, and Life Satisfaction Amid COVID-19 Pandemic," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 165(2), pages 453-471, January.
    7. Basu, Arnab K. & Chau, Nancy H. & Firsin, Oleg, 2023. "Social Connections and COVID-19 Vaccination," IZA Discussion Papers 16307, Institute of Labor Economics (IZA).
    8. Juana Farfán & María Elena Mazo, 2021. "Disinformation and Responsibility in Young People in Spain during the COVID-19 Era," Publications, MDPI, vol. 9(3), pages 1-8, August.
    9. Engel, Elena & Gell, Sascha & Heiss, Raffael & Karsay, Kathrin, 2024. "Social media influencers and adolescents’ health: A scoping review of the research field," Social Science & Medicine, Elsevier, vol. 340(C).
    10. Selerio, Egberto & Caladcad, June Anne & Catamco, Mary Rose & Capinpin, Esehl May & Ocampo, Lanndon, 2022. "Emergency preparedness during the COVID-19 pandemic: Modelling the roles of social media with fuzzy DEMATEL and analytic network process," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    11. Li, Xinghua & Yang, Yueyi & Guo, Yuntao & Souders, Dustin & Li, Jian, 2023. "Understanding the role of risk perception and health measures in ridesourcing usage in the post-COVID-19 era," Transportation Research Part A: Policy and Practice, Elsevier, vol. 178(C).

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