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Emergency preparedness during the COVID-19 pandemic: Modelling the roles of social media with fuzzy DEMATEL and analytic network process

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  • Selerio, Egberto
  • Caladcad, June Anne
  • Catamco, Mary Rose
  • Capinpin, Esehl May
  • Ocampo, Lanndon

Abstract

While the utility of social media has been widely recognized in the current literature, minimal effort has been made to further the analysis of their roles on disruptive events, such as the COVID-19 pandemic. To address this gap, this work comprehensively identifies the 16 prevalent social media roles in disaster preparedness during the COVID-19 pandemic. Furthermore, an integrated fuzzy decision-making trial and evaluation laboratory (FDEMATEL) and analytic network process (ANP), hereby termed the FDANP methodology, is used to perform the causal analysis of social media roles and to systemically measure the priority of these roles in emergency preparedness. Among the identified roles, those considered top priority are social media roles concerned with the facilitation of public health policy development, prevention of misinformation, and management of public behavior and response. These results were found to be robust, as evidenced by the sensitivity analysis. The implications of these findings were also detailed in this work in the context of a developing country.

Suggested Citation

  • Selerio, Egberto & Caladcad, June Anne & Catamco, Mary Rose & Capinpin, Esehl May & Ocampo, Lanndon, 2022. "Emergency preparedness during the COVID-19 pandemic: Modelling the roles of social media with fuzzy DEMATEL and analytic network process," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    • Handle: RePEc:eee:soceps:v:82:y:2022:i:pa:s0038012121002093
    DOI: 10.1016/j.seps.2021.101217
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    1. Macchioni, Riccardo & Prisco, Martina & Zagaria, Claudia, 2024. "The value relevance of voluntary disclosure through social media platforms: Evidence from European Union listed firms," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
    2. Sun, Qinying & Ma, Haiqun, 2024. "Modelling and performance analysis of the COVID-19 emergency collaborative process based on a stochastic Petri net," Reliability Engineering and System Safety, Elsevier, vol. 241(C).
    3. Gomes, Luís S. & Santos, Sérgio P. & Coelho, Luís Serra & Rebelo, Efigénio L., 2023. "Using MCDA to assist an Intermunicipal community develop a resilience strategy in face of the pandemic caused by the SARS-CoV-2," Socio-Economic Planning Sciences, Elsevier, vol. 87(PB).
    4. Chi-Jui Tsai & Wen-Jye Shyr, 2022. "Using the DEMATEL Method to Explore Influencing Factors for Video Communication and Visual Perceptions in Social Media," Sustainability, MDPI, vol. 14(22), pages 1-18, November.

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