IDEAS home Printed from https://ideas.repec.org/a/eee/retrec/v92y2022ics0739885922000099.html
   My bibliography  Save this article

Digital transformation of airline industry

Author

Listed:
  • Heiets, Iryna
  • La, Jiezhuoma
  • Zhou, Wenhui
  • Xu, Shaoxin
  • Wang, Xingyue
  • Xu, Yuchen

Abstract

Currently, digitalization is shaping all fields in a manner that is comparable to any other significant events that have positive influences in the economy. The airline industry is participating actively in digital innovation due to its cost structure, security dependence and competition intensity, to improve customer experience and financial performance. Therefore, this paper investigates passengers' experience on current and latest digital infrastructures applied in different stages of a flight by using the survey questionnaire. The paper separates the methodology and analyzes the survey results from qualitative and quantitative methods. Then the survey data is used to discuss how passengers are influenced based on different indicators, such as age groups and annual flight time. According to survey respondents’ evaluation, relevant problems in the airline digitalization process were pointed out and relevant suggestions were made.

Suggested Citation

  • Heiets, Iryna & La, Jiezhuoma & Zhou, Wenhui & Xu, Shaoxin & Wang, Xingyue & Xu, Yuchen, 2022. "Digital transformation of airline industry," Research in Transportation Economics, Elsevier, vol. 92(C).
    • Handle: RePEc:eee:retrec:v:92:y:2022:i:c:s0739885922000099
    DOI: 10.1016/j.retrec.2022.101186
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0739885922000099
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.retrec.2022.101186?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Zou, Li & Yu, Chunyan & Dresner, Martin, 2012. "Multimarket contact, alliance membership, and prices in international airline markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 48(2), pages 555-565.
    2. Alamdari, Fariba, 1999. "Airline in-flight entertainment: the passengers’ perspective," Journal of Air Transport Management, Elsevier, vol. 5(4), pages 203-209.
    3. Jarach, David, 2002. "The digitalisation of market relationships in the airline business: the impact and prospects of e-business," Journal of Air Transport Management, Elsevier, vol. 8(2), pages 115-120.
    4. Geoffrey Heal & Howard Kunreuther, 2005. "IDS Models of Airline Security," Journal of Conflict Resolution, Peace Science Society (International), vol. 49(2), pages 201-217, April.
    5. Yu, Shu-Fen, 2008. "Price perception of online airline ticket shoppers," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 66-69.
    6. Joaquín Ordieres-Meré & Tomás Prieto Remón & Jesús Rubio, 2020. "Digitalization: An Opportunity for Contributing to Sustainability From Knowledge Creation," Sustainability, MDPI, vol. 12(4), pages 1-21, February.
    7. Michael Vogelsang, 2010. "Digitalization in Open Economies," Contributions to Economics, Springer, number 978-3-7908-2392-9.
    8. Emily Henriette & Mondher Feki & Imed Boughzala, 2016. "Digital transformation challenges," Post-Print hal-01413172, HAL.
    9. Daniel R. A. Schallmo & Christopher A. Williams, 2018. "Digital Transformation Now!," SpringerBriefs in Business, Springer, number 978-3-319-72844-5, January.
    10. Seo, Eun-Ju & Park, Jin-Woo, 2018. "A study on the effects of social media marketing activities on brand equity and customer response in the airline industry," Journal of Air Transport Management, Elsevier, vol. 66(C), pages 36-41.
    11. Emily Henriette & Mondher Feki & Imed Boughzala, 2016. "Digital transformation challenges," Grenoble Ecole de Management (Post-Print) hal-01413172, HAL.
    12. Majid Mohammad Shafiee & Ali Sanayei & Arash Shahin & Hossein Rezaei Dolatabadi, 2014. "The role of brand image in forming airlines passengers' purchase intention: study of Iran aviation industry," International Journal of Services and Operations Management, Inderscience Enterprises Ltd, vol. 19(3), pages 360-376.
    13. Menon, R.G. Vishnu & Sigurdsson, Valdimar & Larsen, Nils Magne & Fagerstrøm, Asle & Sørensen, Herborg & Marteinsdottir, Helena Gunnars & Foxall, Gordon R., 2019. "How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors," Journal of Air Transport Management, Elsevier, vol. 79(C), pages 1-1.
    14. Bosetti, Valentina & Marangoni, Giacomo & Borgonovo, Emanuele & Diaz Anadon, Laura & Barron, Robert & McJeon, Haewon C. & Politis, Savvas & Friley, Paul, 2015. "Sensitivity to energy technology costs: A multi-model comparison analysis," Energy Policy, Elsevier, vol. 80(C), pages 244-263.
    15. Ruiz-Mafé, Carla & Sanz-Blas, Silvia & Aldás-Manzano, Joaquín, 2009. "Drivers and barriers to online airline ticket purchasing," Journal of Air Transport Management, Elsevier, vol. 15(6), pages 294-298.
    16. Michela Nardo, 2003. "The Quantification of Qualitative Survey Data: A Critical Assessment," Journal of Economic Surveys, Wiley Blackwell, vol. 17(5), pages 645-668, December.
    17. Punel, Aymeric & Ermagun, Alireza, 2018. "Using Twitter network to detect market segments in the airline industry," Journal of Air Transport Management, Elsevier, vol. 73(C), pages 67-76.
    18. James Chan-Lee, 1980. "A review of recent work in the area of inflationary expectations," Review of World Economics (Weltwirtschaftliches Archiv), Springer;Institut für Weltwirtschaft (Kiel Institute for the World Economy), vol. 116(1), pages 45-86, March.
    19. Yoon, Moon Gil & Yoon, Duk Young & Yang, Tae Won, 2006. "Impact of e-business on air travel markets: Distribution of airline tickets in Korea," Journal of Air Transport Management, Elsevier, vol. 12(5), pages 253-260.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Pan, Xiongfeng & Wang, Yuqing & Zhang, Chengming & Shen, Zhiyang & Song, Malin, 2023. "The impact of platform economy on enterprise value mediated by technological innovation," Journal of Business Research, Elsevier, vol. 165(C).
    2. Intan Mashitah Ramli & Nur Alia Raihana Norshamsolfamy & Nadia Hanim Mohd Wasilan, 2024. "Transportation Tourism – Generation Z Satisfaction Towards AIRQUAL on Low-Cost Airlines," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 1374-1392, September.
    3. Domenteanu Adrian & Crișan Georgiana-Alina & Delcea Camelia & Popescu Mădălina Ecaterina, 2024. "The Impact of Digitalization on Air Traffic Evolution and Measures of Reducing CO2 Emissions," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 18(1), pages 3430-3442.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wang, Weidi & Tang, Ou & Huo, Jiazhen, 2018. "Dynamic capacity allocation for airlines with multi-channel distribution," Journal of Air Transport Management, Elsevier, vol. 69(C), pages 173-181.
    2. Marija Jović & Edvard Tijan & Doroteja Vidmar & Andreja Pucihar, 2022. "Factors of Digital Transformation in the Maritime Transport Sector," Sustainability, MDPI, vol. 14(15), pages 1-18, August.
    3. Kao, Ling-Jing & Chiu, Chih-Chou & Lin, Hung-Tse & Hung, Yun-Wei & Lu, Cheng-Chin, 2024. "Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business," Journal of Business Research, Elsevier, vol. 176(C).
    4. Bibiana Lanzilotta Mernies, 2016. "Taxonomia y Dinamica de las Expectativas Economicas de los Empresarios Industriales en Uruguay. Un Analisis de Conglomerados," Revista de Economía del Rosario, Universidad del Rosario, vol. 17(2), pages 229-256, February.
    5. Crespo-Almendros, E. & Del Barrio-García, S., 2016. "Online airline ticket purchasing: Influence of online sales promotion type and Internet experience," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 23-34.
    6. Prados-Peña, Mª Belén & Crespo-Almendros, Esmeralda & Porcu, Lucía, 2022. "COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal†in the airline industry," Journal of Air Transport Management, Elsevier, vol. 103(C).
    7. Strotmann, Christina & Baur, Vanessa & Börnert, Nora & Gerwin, Paula, 2022. "Generation and prevention of food waste in the German food service sector in the COVID-19 pandemic – Digital approaches to encounter the pandemic related crisis," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    8. AlNuaimi, Bader K. & Kumar Singh, Sanjay & Ren, Shuang & Budhwar, Pawan & Vorobyev, Dmitriy, 2022. "Mastering digital transformation: The nexus between leadership, agility, and digital strategy," Journal of Business Research, Elsevier, vol. 145(C), pages 636-648.
    9. Maartje Henderikx & Jol Stoffers, 2022. "An Exploratory Literature Study into Digital Transformation and Leadership: Toward Future-Proof Middle Managers," Sustainability, MDPI, vol. 14(2), pages 1-18, January.
    10. Seyed Rajab Nikhashemi & Farzana Yasmin & Ahasanul Haque & Ali Khatibi, 2011. "Study on Customer Perception towards Online-Ticketing in Malaysia," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(6), pages 03-13, September.
    11. Tijan, Edvard & Jović, Marija & Aksentijević, Saša & Pucihar, Andreja, 2021. "Digital transformation in the maritime transport sector," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    12. Ladu, Luana & Koch, Claudia & Asna Ashari, Parsa & Blind, Knut & Castka, Pavel, 2024. "Technology adoption and digital maturity in the conformity assessment industry: Empirical evidence from an international study," Technology in Society, Elsevier, vol. 77(C).
    13. Roman Teichert, 2019. "Digital Transformation Maturity: A Systematic Review of Literature," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(6), pages 1673-1687.
    14. Shuguang Wang & Xuefu Sun & Shen Zhong, 2023. "Exploring the Multiple Paths to Improve the Construction Level of Digital Government: Qualitative Comparative Analysis Based on the WSR Framework," Sustainability, MDPI, vol. 15(13), pages 1-21, June.
    15. Lian, Jiunn-Woei, 2021. "Determinants and consequences of service experience toward small retailer platform business model: Stimulus–organism–response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    16. Ayat Zaki Ahmed & Manuel Rodríguez Díaz, 2022. "A Methodology for Machine-Learning Content Analysis to Define the Key Labels in the Titles of Online Customer Reviews with the Rating Evaluation," Sustainability, MDPI, vol. 14(15), pages 1-31, July.
    17. Wu, Chia-Hung & Chou, Che-Wei & Chien, Chen-Fu & Lin, Yun-Siang, 2024. "Digital transformation in manufacturing industries: Effects of firm size, product innovation, and production type," Technological Forecasting and Social Change, Elsevier, vol. 207(C).
    18. Harison, Elad & Boonstra, Albert, 2008. "Reaching new altitudes in e-commerce: Assessing the performance of airline websites," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 92-98.
    19. Wen, Chieh-Hua & Huang, Chia-Jung & Fu, Chiang, 2020. "Incorporating continuous representation of preferences for flight departure times into stated itinerary choice modeling," Transport Policy, Elsevier, vol. 98(C), pages 10-20.
    20. Sergey Tsukhlo, 2010. "Methodological Basis for Organization and Analytical Capacity of Business Surveys in Russian Industry," Research Paper Series, Gaidar Institute for Economic Policy, issue 145P.

    More about this item

    Keywords

    Digital transformation; Digitalization; Airline strategy; Passenger experience; Digital infrastructures; Service;
    All these keywords.

    JEL classification:

    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:retrec:v:92:y:2022:i:c:s0739885922000099. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/620614/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.