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Price perception of online airline ticket shoppers

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  • Yu, Shu-Fen

Abstract

This study combines the concept of price perception with Internet users’ behavior as a theoretical framework in which to portray price perception among consumers with different choices of retail channels. The findings of a survey conducted in Taiwan show that online airline ticket shoppers tend to perceive price more negatively than offline airline ticket shoppers and assignors. Consumers are likely to adopt Internet as their retail channel for airline ticket if they are more concerned about value for money and lower prices. These consumers are also tended to be the information sources to their acquaintances.

Suggested Citation

  • Yu, Shu-Fen, 2008. "Price perception of online airline ticket shoppers," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 66-69.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:2:p:66-69
    DOI: 10.1016/j.jairtraman.2007.11.002
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    References listed on IDEAS

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    1. Lichtenstein, Donald R & Bloch, Peter H & Black, William C, 1988. "Correlates of Price Acceptability," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 15(2), pages 243-252, September.
    2. Erickson, Gary M & Johansson, Johny K, 1985. "The Role of Price in Multi-attribute Product Evaluations," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(2), pages 195-199, September.
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    Cited by:

    1. Phaninee Naruetharadhol & Sasichakorn Wongsaichia & Shenying Zhang & Chanchai Phonthanukitithaworn & Chavis Ketkaew, 2022. "Understanding Consumer Buying Intention of E-Commerce Airfares Based on Multivariate Demographic Segmentation: A Multigroup Structural Equation Modeling Approach," Sustainability, MDPI, vol. 14(15), pages 1-20, July.
    2. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    3. Seyed Rajab Nikhashemi & Farzana Yasmin & Ahasanul Haque & Ali Khatibi, 2011. "Study on Customer Perception towards Online-Ticketing in Malaysia," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(6), pages 03-13, September.
    4. Crespo-Almendros, E. & Del Barrio-García, S., 2016. "Online airline ticket purchasing: Influence of online sales promotion type and Internet experience," Journal of Air Transport Management, Elsevier, vol. 53(C), pages 23-34.
    5. Pujadas, Roser & Valderrama, Erika & Venters, Will, 2024. "The value and structuring role of web APIs in digital innovation ecosystems: the case of the online travel ecosystem," LSE Research Online Documents on Economics 121118, London School of Economics and Political Science, LSE Library.
    6. Jana Prodanova & Sonia San-Martín & Nadia Jiménez, 2017. "Enfoque teórico multidisciplinar para la provisión electrónica de servicios," DOCFRADIS Working Papers 1705, Catedra Fundación Ramón Areces de Distribución Comercial, revised Oct 2017.
    7. Domínguez-Menchero, J. Santos & Rivera, Javier & Torres-Manzanera, Emilio, 2014. "Optimal purchase timing in the airline market," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 137-143.
    8. Heiets, Iryna & La, Jiezhuoma & Zhou, Wenhui & Xu, Shaoxin & Wang, Xingyue & Xu, Yuchen, 2022. "Digital transformation of airline industry," Research in Transportation Economics, Elsevier, vol. 92(C).
    9. Diana Maria VRANCEANU, 2017. "The Impact Of Online Consumer Reviews’ Quantity And Rating On Buying Decisions: A Perspective From Romanian Market," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 188-195, November.
    10. Narangajavana, Yeamduan & Garrigos-Simon, Fernando J. & García, Javier Sanchez & Forgas-Coll, Santiago, 2014. "Prices, prices and prices: A study in the airline sector," Tourism Management, Elsevier, vol. 41(C), pages 28-42.
    11. Díaz, Estrella & Martín-Consuegra, David, 2016. "A latent class segmentation analysis of airlines based on website evaluation," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 20-40.
    12. Pujadas, Roser & Valderrama, Erika & Venters, Will, 2024. "The value and structuring role of web APIs in digital innovation ecosystems: The case of the online travel ecosystem," Research Policy, Elsevier, vol. 53(2).
    13. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.

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