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Reaching new altitudes in e-commerce: Assessing the performance of airline websites

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  • Harison, Elad
  • Boonstra, Albert

Abstract

Many established airlines are attempting to stimulate customers to shift from traditional distribution channels to online channels. To keep improving the quality this important distribution channel is essential for these airlines to have instruments to assess the performance of their websites. This paper presents an assessment model to assist airline companies in evaluating their online activities, including ticketing websites, on a financial, technical as well as a customer behavior level.

Suggested Citation

  • Harison, Elad & Boonstra, Albert, 2008. "Reaching new altitudes in e-commerce: Assessing the performance of airline websites," Journal of Air Transport Management, Elsevier, vol. 14(2), pages 92-98.
    • Handle: RePEc:eee:jaitra:v:14:y:2008:i:2:p:92-98
    DOI: 10.1016/j.jairtraman.2008.02.002
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    References listed on IDEAS

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    6. Shon, Zheng-Yi & Chen, Fang-Yuan & Chang, Yu-Hern, 2003. "Airline e-commerce: the revolution in ticketing channels," Journal of Air Transport Management, Elsevier, vol. 9(5), pages 325-331.
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    Cited by:

    1. Tonghui Lian & Caihua Yu & Zhongqun Wang & Zhiping Hou, 2017. "The evaluation study on tourism websites: from the perspective of triangular intuitionistic fuzzy multiple attribute group decision making," Journal of Applied Statistics, Taylor & Francis Journals, vol. 44(16), pages 2877-2889, December.
    2. Narangajavana, Yeamduan & Garrigos-Simon, Fernando J. & García, Javier Sanchez & Forgas-Coll, Santiago, 2014. "Prices, prices and prices: A study in the airline sector," Tourism Management, Elsevier, vol. 41(C), pages 28-42.
    3. Law, Rob & Qi, Shanshan & Buhalis, Dimitrios, 2010. "Progress in tourism management: A review of website evaluation in tourism research," Tourism Management, Elsevier, vol. 31(3), pages 297-313.
    4. Evgeni Stanimirov (ed.), 2017. "Marketing - Experience And Perspectives," Conferences of the department Marketing, Publishing house Science and Economics Varna, number 1.
    5. Díaz, Estrella & Martín-Consuegra, David, 2016. "A latent class segmentation analysis of airlines based on website evaluation," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 20-40.
    6. Cui, Qiang, 2019. "The online pricing strategy of low-cost carriers when carbon tax and competition are considered," Transportation Research Part A: Policy and Practice, Elsevier, vol. 121(C), pages 420-432.

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