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Study on Customer Perception towards Online-Ticketing in Malaysia

Author

Listed:
  • Seyed Rajab Nikhashemi

    (Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia)

  • Farzana Yasmin

    (Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia)

  • Ahasanul Haque

    (Faculty of Economics and Management Sciences International Islamic University Malaysia, Malaysia)

  • Ali Khatibi

    (Graduate School of Management, Management And Science University of Malaysia (MSU) Malaysia)

Abstract

This paper gives a report of a study that investigated peoples’ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples’ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers’ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers’ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way.

Suggested Citation

  • Seyed Rajab Nikhashemi & Farzana Yasmin & Ahasanul Haque & Ali Khatibi, 2011. "Study on Customer Perception towards Online-Ticketing in Malaysia," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(6), pages 03-13, September.
    • Handle: RePEc:aii:ijcmss:v:2:y:2011:i:6:p:03-13
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    References listed on IDEAS

    as
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