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Transport choice behaviour of Chinese and Australian tourists in Scotland

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  • Hough, Gary
  • Hassanien, Ahmed

Abstract

This study aimed to investigate and analyse the internal pre-purchase transport choice behaviour of Chinese and Australian tourists in Scotland. A literature review was carried out to explore the pre-purchase internal transport choice behaviour of tourists. A questionnaire was designed based on the findings of the literature review. A convenience sampling plan was developed to achieve a valid and statistically significant sample size for the two selected markets: Chinese and Australian tourists. Surveys were distributed directly within the Highlands and indirectly through tour operators. A number of significant differences in pre-purchase transport choice behaviour were found between independent and tour travellers and between Chinese and Australian tourists. A number of other variables including English language capabilities, country of residence, education levels and previous travel experience were also found to have significant influences on the process. A number of recommendations relating to market analysis and research, promotion and product development were made to Scottish tourism transport providers based on the findings.

Suggested Citation

  • Hough, Gary & Hassanien, Ahmed, 2010. "Transport choice behaviour of Chinese and Australian tourists in Scotland," Research in Transportation Economics, Elsevier, vol. 26(1), pages 54-65.
    • Handle: RePEc:eee:retrec:v:26:y:2010:i:1:p:54-65
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    References listed on IDEAS

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    Cited by:

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    6. Deenihan, Gerard & Caulfield, Brian, 2015. "Do tourists value different levels of cycling infrastructure?," Tourism Management, Elsevier, vol. 46(C), pages 92-101.

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