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Birds of a feather: The impact of race on the supplier selection and evaluation process

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  • Gligor, Dr David

Abstract

Despite its recognized importance at the regulatory level, little attention has been paid to racial issues in the context of buyer-supplier relationships. To help address these limitations the current manuscript explores the impact of race in the supplier selection process. We used a scenario-based experiment approach across two studies conducted in the United States with 596 American buyer managers. Our findings indicate that the buyer's race and the supplier's race impact the buyer's decision of which supplier to select. Further, the race of the buyer's supervisor impacts the buyer's supplier selection decision. In addition, our findings show that the buyer's racial identity and racism also influence the buyer's perception of the severity of a supplier's service failure, and ultimately the buyer's level of satisfaction with the respective supplier.

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  • Gligor, Dr David, 2020. "Birds of a feather: The impact of race on the supplier selection and evaluation process," International Journal of Production Economics, Elsevier, vol. 230(C).
    • Handle: RePEc:eee:proeco:v:230:y:2020:i:c:s0925527320301778
    DOI: 10.1016/j.ijpe.2020.107802
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    1. Abid Haleem & Shahbaz Khan & Sunil Luthra & Harshit Varshney & Musaib Alam & Mohd Imran Khan, 2021. "Supplier evaluation in the context of circular economy: A forward step for resilient business and environment concern," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 2119-2146, May.
    2. David M. Gligor & Millorad Novicevic & Javad Feizabadi & Andrew Stapleton, 2021. "Examining investor reactions to appointments of Black top management executives and CEOs," Strategic Management Journal, Wiley Blackwell, vol. 42(10), pages 1939-1959, October.
    3. Maciej Urbaniak & Piotr Rogala & Piotr Kafel, 2023. "Expectations of manufacturing companies regarding future priorities of improvement actions taken by their suppliers," Operations Management Research, Springer, vol. 16(1), pages 296-310, March.
    4. David Gligor & Christopher Newman & Saim Kashmiri, 2021. "Does your skin color matter in buyer–seller negotiations? The implications of being a Black salesperson," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 969-993, September.

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