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An effective rumor-containing strategy

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  • Pan, Cheng
  • Yang, Lu-Xing
  • Yang, Xiaofan
  • Wu, Yingbo
  • Tang, Yuan Yan

Abstract

False rumors can lead to huge economic losses or/and social instability. Hence, mitigating the impact of bogus rumors is of primary importance. This paper focuses on the problem of how to suppress a false rumor by use of the truth. Based on a set of rational hypotheses and a novel rumor-truth mixed spreading model, the effectiveness and cost of a rumor-containing strategy are quantified, respectively. On this basis, the original problem is modeled as a constrained optimization problem (the RC model), in which the independent variable and the objective function represent a rumor-containing strategy and the effectiveness of a rumor-containing strategy, respectively. The goal of the optimization problem is to find the most effective rumor-containing strategy subject to a limited rumor-containing budget. Some optimal rumor-containing strategies are given by solving their respective RC models. The influence of different factors on the highest cost effectiveness of a RC model is illuminated through computer experiments. The results obtained are instructive to develop effective rumor-containing strategies.

Suggested Citation

  • Pan, Cheng & Yang, Lu-Xing & Yang, Xiaofan & Wu, Yingbo & Tang, Yuan Yan, 2018. "An effective rumor-containing strategy," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 500(C), pages 80-91.
    • Handle: RePEc:eee:phsmap:v:500:y:2018:i:c:p:80-91
    DOI: 10.1016/j.physa.2018.02.025
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    Cited by:

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