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Passenger perceptions of the green image associated with airlines

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  • Mayer, Robert
  • Ryley, Tim
  • Gillingwater, David

Abstract

Environmental issues in air transport have grown in importance in recent years, and in response some airlines have been proactive to demonstrate their ‘green’ credentials. The aim of this paper is to identify air traveller perceptions of different airlines with regard to green image, and how passengers perceive different measures that airlines can introduce to reduce their environmental impact. The research is based on a large quantitative survey, of over 600 air travellers, conducted at Liverpool John Lennon Airport between April and July 2010. The data in this papers stems from a range of attitudinal statements on airlines, and measures that airlines could adopt to improve their environmental performance.

Suggested Citation

  • Mayer, Robert & Ryley, Tim & Gillingwater, David, 2012. "Passenger perceptions of the green image associated with airlines," Journal of Transport Geography, Elsevier, vol. 22(C), pages 179-186.
    • Handle: RePEc:eee:jotrge:v:22:y:2012:i:c:p:179-186
    DOI: 10.1016/j.jtrangeo.2012.01.007
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