IDEAS home Printed from https://ideas.repec.org/a/eee/jaitra/v55y2016icp84-91.html
   My bibliography  Save this article

What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan

Author

Listed:
  • Niu, Shih-Yuan
  • Liu, Chiung-Lin
  • Chang, Chih-Ching
  • Ye, Kung-Don

Abstract

Many airlines recognize the importance of environmental protection. The airlines implement a number of environment-friendly activities related to in-flight services and wish to trigger passengers' support and therefore inquire as to their preferences. Because these activities are not identical between airlines, it is not known which items are actually supported and which items are opposed. In this paper, major airline environmental protection activities were collated, and the Smart partial least square software was used to analyse data from 442 passengers who have experienced air travel in the past 3 years. The results showed that in general, passengers would prefer to choose airlines that supported environmental protection activities. However, several activity items would be rejected if passengers felt their rights or interests being compromised. It was also indicated that people from countries at different stages of economic development had varying preferences regarding their support of airlines' environmental protection activities, and the young generation had more concern about environmental protection than others. The findings of this research could be beneficial for airlines setting up their differentiated marketing strategies for enhancing both environmental protection efforts and business performance.

Suggested Citation

  • Niu, Shih-Yuan & Liu, Chiung-Lin & Chang, Chih-Ching & Ye, Kung-Don, 2016. "What are passenger perspectives regarding airlines' environmental protection? An empirical investigation in Taiwan," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 84-91.
    • Handle: RePEc:eee:jaitra:v:55:y:2016:i:c:p:84-91
    DOI: 10.1016/j.jairtraman.2016.04.012
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0969699715301095
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jairtraman.2016.04.012?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. de Wit, Jaap G. & Zuidberg, Joost, 2012. "The growth limits of the low cost carrier model," Journal of Air Transport Management, Elsevier, vol. 21(C), pages 17-23.
    2. Winchester, Niven & McConnachie, Dominic & Wollersheim, Christoph & Waitz, Ian A., 2013. "Economic and emissions impacts of renewable fuel goals for aviation in the US," Transportation Research Part A: Policy and Practice, Elsevier, vol. 58(C), pages 116-128.
    3. Ruiz-Mafe, Carla & Sanz-Blas, Silvia & Hernandez-Ortega, Blanca & Brethouwer, Meike, 2013. "Key drivers of consumer purchase of airline tickets: A cross-cultural analysis," Journal of Air Transport Management, Elsevier, vol. 27(C), pages 11-14.
    4. Rosskopf, Michael & Lehner, Stephan & Gollnick, Volker, 2014. "Economic–environmental trade-offs in long-term airline fleet planning," Journal of Air Transport Management, Elsevier, vol. 34(C), pages 109-115.
    5. Park, Jin-Woo & Robertson, Rodger & Wu, Cheng-Lung, 2004. "The effect of airline service quality on passengers’ behavioural intentions: a Korean case study," Journal of Air Transport Management, Elsevier, vol. 10(6), pages 435-439.
    6. Lin, Wen-Cheng, 2012. "Financial performance and customer service: An examination using activity-based costing of 38 international airlines," Journal of Air Transport Management, Elsevier, vol. 19(C), pages 13-15.
    7. Forsyth, Peter, 2011. "Environmental and financial sustainability of air transport: Are they incompatible?," Journal of Air Transport Management, Elsevier, vol. 17(1), pages 27-32.
    8. Hussain, Rahim & Al Nasser, Amjad & Hussain, Yomna K., 2015. "Service quality and customer satisfaction of a UAE-based airline: An empirical investigation," Journal of Air Transport Management, Elsevier, vol. 42(C), pages 167-175.
    9. Mayer, Robert & Ryley, Tim & Gillingwater, David, 2012. "Passenger perceptions of the green image associated with airlines," Journal of Transport Geography, Elsevier, vol. 22(C), pages 179-186.
    10. van Birgelen, Marcel & Semeijn, Janjaap & Behrens, Pia, 2011. "Explaining pro-environment consumer behavior in air travel," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 125-128.
    11. Tsai, Wen-Hsien & Chang, Yao-Chung & Lin, Sin-Jin & Chen, Hui-Chiao & Chu, Po-Yuan, 2014. "A green approach to the weight reduction of aircraft cabins," Journal of Air Transport Management, Elsevier, vol. 40(C), pages 65-77.
    12. Liou, James J.H. & Tsai, Chieh-Yuan & Lin, Rong-Ho & Tzeng, Gwo-Hshiung, 2011. "A modified VIKOR multiple-criteria decision method for improving domestic airlines service quality," Journal of Air Transport Management, Elsevier, vol. 17(2), pages 57-61.
    13. Upham, Paul & Thomas, Callum & Gillingwater, David & Raper, David, 2003. "Environmental capacity and airport operations: current issues and future prospects," Journal of Air Transport Management, Elsevier, vol. 9(3), pages 145-151.
    14. Chen, Fang-Yuan, 2013. "The intention and determining factors for airline passengers' participation in carbon offset schemes," Journal of Air Transport Management, Elsevier, vol. 29(C), pages 17-22.
    15. Miyoshi, C. & Mason, K.J., 2009. "The carbon emissions of selected airlines and aircraft types in three geographic markets," Journal of Air Transport Management, Elsevier, vol. 15(3), pages 138-147.
    16. Anger, Annela, 2010. "Including aviation in the European emissions trading scheme: Impacts on the industry, CO2 emissions and macroeconomic activity in the EU," Journal of Air Transport Management, Elsevier, vol. 16(2), pages 100-105.
    17. Chiou, Yu-Chiun & Chen, Yen-Heng, 2010. "Factors influencing the intentions of passengers regarding full service and low cost carriers: A note," Journal of Air Transport Management, Elsevier, vol. 16(4), pages 226-228.
    18. Demir, Emrah & Bektaş, Tolga & Laporte, Gilbert, 2014. "A review of recent research on green road freight transportation," European Journal of Operational Research, Elsevier, vol. 237(3), pages 775-793.
    19. Alonso, G. & Benito, A. & Lonza, L. & Kousoulidou, M., 2014. "Investigations on the distribution of air transport traffic and CO2 emissions within the European Union," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 85-93.
    20. Lu, Cherie, 2009. "The implications of environmental costs on air passenger demand for different airline business models," Journal of Air Transport Management, Elsevier, vol. 15(4), pages 158-165.
    21. Wei, Wenbin & Hansen, Mark, 2007. "Airlines' competition in aircraft size and service frequency in duopoly markets," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 43(4), pages 409-424, July.
    22. Grunert, Klaus G. & Hieke, Sophie & Wills, Josephine, 2014. "Sustainability labels on food products: Consumer motivation, understanding and use," Food Policy, Elsevier, vol. 44(C), pages 177-189.
    23. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    24. Pantouvakis, Angelos & Renzi, Maria Francesca, 2016. "Exploring different nationality perceptions of airport service quality," Journal of Air Transport Management, Elsevier, vol. 52(C), pages 90-98.
    25. Harvey, Joan & Thorpe, Neil & Caygill, Matthew & Namdeo, Anil, 2014. "Public attitudes to and perceptions of high speed rail in the UK," Transport Policy, Elsevier, vol. 36(C), pages 70-78.
    26. Derigs, Ulrich & Illing, Stefan, 2013. "Does EU ETS instigate Air Cargo network reconfiguration? A model-based analysis," European Journal of Operational Research, Elsevier, vol. 225(3), pages 518-527.
    27. Guépet, J. & Briant, O. & Gayon, J.P. & Acuna-Agost, R., 2016. "The aircraft ground routing problem: Analysis of industry punctuality indicators in a sustainable perspective," European Journal of Operational Research, Elsevier, vol. 248(3), pages 827-839.
    28. Chen, Fang-Yuan & Chang, Yu-Hern & Lin, Yi-Hsin, 2012. "Customer perceptions of airline social responsibility and its effect on loyalty," Journal of Air Transport Management, Elsevier, vol. 20(C), pages 49-51.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ilkhanizadeh, Shiva & Karatepe, Osman M., 2017. "An examination of the consequences of corporate social responsibility in the airline industry: Work engagement, career satisfaction, and voice behavior," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 8-17.
    2. Guan, Hong & Saadé, Raafat George & Liu, Hao, 2024. "Empirical analysis of Manager's perceptions towards aviation carbon emissions reduction," Journal of Air Transport Management, Elsevier, vol. 114(C).
    3. Yaeri Kim & Seojin Stacey Lee & Taewoo Roh, 2020. "Taking Another Look at Airline CSR: How Required CSR and Desired CSR Affect Customer Loyalty in the Airline Industry," Sustainability, MDPI, vol. 12(10), pages 1-19, May.
    4. Chee Loong Lee & Riayati Ahmad & Wing Shing Lee & Norlin Khalid & Zulkefly Abdul Karim, 2022. "The Financial Sustainability of State-Owned Enterprises in an Emerging Economy," Economies, MDPI, vol. 10(10), pages 1-13, September.
    5. Fahad Alam & Qing Yang & Yapa Mahinda Bandara & Nisar Ahmad & Option Takunda Chiwaridzo, 2024. "The nexus between corporate social responsibility of airports and passenger satisfaction: A cross‐country study," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2454-2473, May.
    6. Shihong Zeng & Yujia Qin & Guowang Zeng, 2019. "Impact of Corporate Environmental Responsibility on Investment Efficiency: The Moderating Roles of the Institutional Environment and Consumer Environmental Awareness," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    7. Lee, Kuen-Chang & Tsai, Wen-Hsien & Yang, Chih-Hao & Lin, Ya-Zhi, 2018. "An MCDM approach for selecting green aviation fleet program management strategies under multi-resource limitations," Journal of Air Transport Management, Elsevier, vol. 68(C), pages 76-85.
    8. Rashid Khan, Haroon Ur & Siddique, Muhammad & Zaman, Khalid & Yousaf, Sheikh Usman & Shoukry, Alaa Mohamd & Gani, Showkat & Sasmoko, & Khan, Aqeel & Hishan, Sanil S. & Saleem, Hummera, 2018. "The impact of air transportation, railways transportation, and port container traffic on energy demand, customs duty, and economic growth: Evidence from a panel of low-, middle-, and high -income coun," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 18-35.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Das, Deepjyoti & Sharma, Somesh Kumar & Parti, Raman & Singh, Jagroop, 2016. "Analyzing the effect of aviation infrastructure over aviation fuel consumption reduction," Journal of Air Transport Management, Elsevier, vol. 57(C), pages 89-100.
    2. Hagmann, Carmen & Semeijn, Janjaap & Vellenga, David B., 2015. "Exploring the green image of airlines: Passenger perceptions and airline choice," Journal of Air Transport Management, Elsevier, vol. 43(C), pages 37-45.
    3. Baumeister, Stefan & Nyrhinen, Jussi & Kemppainen, Tiina & Wilska, Terhi-Anna, 2022. "Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline," Transport Policy, Elsevier, vol. 128(C), pages 89-97.
    4. Yalcin Kavus, Bahar & Gulum Tas, Pelin & Ayyildiz, Ertugrul & Taskin, Alev, 2022. "A three-level framework to evaluate airline service quality based on interval valued neutrosophic AHP considering the new dimensions," Journal of Air Transport Management, Elsevier, vol. 99(C).
    5. Jun Hwan Kim & Hyun Cheol Lee, 2019. "Understanding the Repurchase Intention of Premium Economy Passengers Using an Extended Theory of Planned Behavior," Sustainability, MDPI, vol. 11(11), pages 1-19, June.
    6. Rui Qiu & Shuhua Hou & Xin Chen & Zhiyi Meng, 2021. "Green aviation industry sustainable development towards an integrated support system," Business Strategy and the Environment, Wiley Blackwell, vol. 30(5), pages 2441-2452, July.
    7. Belén Payán‐Sánchez & Miguel Pérez‐Valls & José Antonio Plaza‐Úbeda & Diego Vázquez‐Brust, 2022. "Network ambidexterity and environmental performance: Code‐sharing in the airline industry," Business Strategy and the Environment, Wiley Blackwell, vol. 31(3), pages 1169-1183, March.
    8. Miyoshi, Chikage, 2014. "Assessing the equity impact of the European Union Emission Trading Scheme on an African airline," Transport Policy, Elsevier, vol. 33(C), pages 56-64.
    9. Mello, Fabiana Peixoto de, 2024. "Voluntary carbon offset programs in aviation: A systematic literature review," Transport Policy, Elsevier, vol. 147(C), pages 158-168.
    10. Dissakoon Chonsalasin & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2020. "Key Determinants of Airline Loyalty Modeling in Thailand," Sustainability, MDPI, vol. 12(10), pages 1-17, May.
    11. Pagoni, Ioanna & Psaraki-Kalouptsidi, Voula, 2016. "The impact of carbon emission fees on passenger demand and air fares: A game theoretic approach," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 41-51.
    12. Maria Grazia Bellizzi & Luigi dell’Olio & Laura Eboli & Carmen Forciniti & Gabriella Mazzulla, 2020. "Passengers’ Expectations on Airlines’ Services: Design of a Stated Preference Survey and Preliminary Outcomes," Sustainability, MDPI, vol. 12(11), pages 1-14, June.
    13. Cui, Qiang & Li, Ye & Wei, Yi-Ming, 2017. "Exploring the impacts of EU ETS on the pollution abatement costs of European airlines: An application of Network Environmental Production Function," Transport Policy, Elsevier, vol. 60(C), pages 131-142.
    14. Kazim Sari & Abdullah Alper Sener, 2022. "Service quality and intention to recommend in low-cost and full-service airlines in Turkey," DECISION: Official Journal of the Indian Institute of Management Calcutta, Springer;Indian Institute of Management Calcutta, vol. 49(3), pages 297-309, September.
    15. Prentice, Catherine & Kadan, Mariam, 2019. "The role of airport service quality in airport and destination choice," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 40-48.
    16. Bellizzi, Maria Grazia & dell’Olio, Luigi & Eboli, Laura & Mazzulla, Gabriella, 2021. "Detecting passengers' heterogeneity on airlines’ services using SP data," Journal of Air Transport Management, Elsevier, vol. 96(C).
    17. Cui, Qiang & Wei, Yi-Ming & Li, Ye, 2016. "Exploring the impacts of the EU ETS emission limits on airline performance via the Dynamic Environmental DEA approach," Applied Energy, Elsevier, vol. 183(C), pages 984-994.
    18. Gupta, Himanshu, 2018. "Evaluating service quality of airline industry using hybrid best worst method and VIKOR," Journal of Air Transport Management, Elsevier, vol. 68(C), pages 35-47.
    19. Kang, Yicheng & Liao, Sha & Jiang, Changmin & D’Alfonso, Tiziana, 2022. "Synthetic control methods for policy analysis: Evaluating the effect of the European Emission Trading System on aviation supply," Transportation Research Part A: Policy and Practice, Elsevier, vol. 162(C), pages 236-252.
    20. Belén Payán-Sánchez & Miguel Pérez-Valls & José Antonio Plaza-Úbeda, 2019. "The Contribution of Global Alliances to Airlines’ Environmental Performance," Sustainability, MDPI, vol. 11(17), pages 1-16, August.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jaitra:v:55:y:2016:i:c:p:84-91. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.journals.elsevier.com/journal-of-air-transport-management/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.