Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image
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DOI: 10.1177/2158244020953156
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References listed on IDEAS
- Mayer, Robert & Ryley, Tim & Gillingwater, David, 2012. "Passenger perceptions of the green image associated with airlines," Journal of Transport Geography, Elsevier, vol. 22(C), pages 179-186.
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- Shulan Yu & Zhen Zhong & Yalin Zhu & Jing Sun, 2024. "Green Emotion: Incorporating Emotional Perception in Green Marketing to Increase Green Furniture Purchase Intentions," Sustainability, MDPI, vol. 16(12), pages 1-24, June.
- Yahaira Lisbeth Moreno Brito & Jue Wang & Hak-Seon Kim, 2023. "Green Trust: How Consumer Demographics Moderate Environmental Commitment in Latin America," Sustainability, MDPI, vol. 15(21), pages 1-20, October.
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- Gebeyehu Jalu & Goshu Dasalegn & Gurudutta Japee & Anita Tangl & Anita Boros, 2023. "Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge," Sustainability, MDPI, vol. 16(1), pages 1-15, December.
- Erika Loučanová & Mikuláš Šupín & Tatiana Čorejová & Katarína Repková-Štofková & Mária Šupínová & Zuzana Štofková & Miriam Olšiaková, 2021. "Sustainability and Branding: An Integrated Perspective of Eco-innovation and Brand," Sustainability, MDPI, vol. 13(2), pages 1-10, January.
- Zhao Jing & Jamshid Ali Turi & Song Lu & Joanna Rosak-Szyrocka, 2023. "Sustainability through Factory-Based Learning in Higher Education," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
- Jui-Che Tu & Yang Cui & Lixia Liu & Chun Yang, 2024. "Perceived Greenwashing and Its Impact on the Green Image of Brands," Sustainability, MDPI, vol. 16(20), pages 1-18, October.
- Preechaya Chavalittumrong & Mark Speece, 2022. "Three-Pillar Sustainability and Brand Image: A Qualitative Investigation in Thailand’s Household Durables Industry," Sustainability, MDPI, vol. 14(18), pages 1-22, September.
- Fatima Nawaz Qureshi & Shahid Bashir & Asif Mahmood & Sheraz Ahmad & Saman Attiq & Muhammad Zeeshan, 2022. "Impact of internal brand management on sustainable competitive advantage: An explanatory study based on the mediating roles of brand commitment and brand citizenship behavior," PLOS ONE, Public Library of Science, vol. 17(3), pages 1-21, March.
- Prasada, Imade Yoga & Nugroho, Agus Dwi & Lakner, Zoltan, 2022. "Impact of the FLEGT license on Indonesian plywood competitiveness in the European Union," Forest Policy and Economics, Elsevier, vol. 144(C).
- Hanna Górska-Warsewicz & Maciej Dębski & Michal Fabuš & Marián Kováč, 2021. "Green Brand Equity—Empirical Experience from a Systematic Literature Review," Sustainability, MDPI, vol. 13(20), pages 1-34, October.
- José Ramón Sarmiento-Guede & Arta Antonovica & Rebeca Antolín-Prieto, 2021. "The Green Image in the Spanish Hotel Sector: Analysis of Its Consequences from a Relational Perspective," Sustainability, MDPI, vol. 13(9), pages 1-17, April.
- Shu-Hsien Liao & Da-Chian Hu & Huan-Lun Chou, 2022. "Consumer Perceived Service Quality and Purchase Intention: Two Moderated Mediation Models Investigation," SAGE Open, , vol. 12(4), pages 21582440221, December.
- Paul James & Jasmine James, 2022. "Green Brand Image and Sustainability: Marketing Implications of High-School Student Responses," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 14(1), pages 1-81, December.
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Keywords
green brand image; green brand benefits; green brand outcomes; hospitality market;All these keywords.
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