The Value of Pop-Up Stores on Retailing Platforms: Evidence from a Field Experiment with Alibaba
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DOI: 10.1287/mnsc.2019.3410
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Cited by:
- Feng, Lipan & Jin, Minyue, 2022. "Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 166(C).
- Neslin, Scott A., 2022. "The omnichannel continuum: Integrating online and offline channels along the customer journey," Journal of Retailing, Elsevier, vol. 98(1), pages 111-132.
- Ratchford, Brian & Gauri, Dinesh K. & Jindal, Rupinder P. & Namin, Aidin, 2023. "Innovations in retail delivery: Current trends and future directions," Journal of Retailing, Elsevier, vol. 99(4), pages 547-562.
- Valentina Michelangeli & Eliana Viviano, 2024.
"Can Internet Banking Affect Households' Participation in Financial Markets and Financial Awareness?,"
Journal of Money, Credit and Banking, Blackwell Publishing, vol. 56(4), pages 705-739, June.
- Valentina Michelangeli & Eliana Viviano, 2021. "Can internet banking affect households' participation in financial markets and financial awareness?," Temi di discussione (Economic working papers) 1329, Bank of Italy, Economic Research and International Relations Area.
- David Simchi-Levi, 2020. "From the Editor," Management Science, INFORMS, vol. 66(1), pages 1-4, January.
- Timoumi, Ahmed & Gangwar, Manish & Mantrala, Murali K., 2022. "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research," Journal of Retailing, Elsevier, vol. 98(1), pages 133-151.
- Haimonti Dutta, 2022. "A Consensus Algorithm for Linear Support Vector Machines," Management Science, INFORMS, vol. 68(5), pages 3703-3725, May.
- Peng Vincent Zhang & Seoyoung Kim & Anindita Chakravarty, 2023. "Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis," Journal of the Academy of Marketing Science, Springer, vol. 51(2), pages 310-333, March.
- Ye, Yuchen & Yang, Yikai & Huang, Qi, 2023. "Identifying and examining the role of pop-up store design: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
- Wang, Qian & Chen, Hang, 2022. "Better or Worse? Effects of online promotion habits on customer value: An empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
- Lihong Wei & Jiaping Xie & Weijun Zhu & Qinglin Li, 2023. "Pricing of platform service supply chain with dual credit: Can you have the cake and eat it?," Annals of Operations Research, Springer, vol. 321(1), pages 589-661, February.
- Wu, Banggang & Guo, Gengxuan & Luo, Peng, 2024. "The effect of subscriptions on customer engagement," Journal of Business Research, Elsevier, vol. 178(C).
- Liu, Weihua & Long, Shangsong & Xie, Dong & Liang, Yanjie & Wang, Jinkun, 2021. "How to govern the big data discriminatory pricing behavior in the platform service supply chain?An examination with a three-party evolutionary game model," International Journal of Production Economics, Elsevier, vol. 231(C).
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Keywords
platform operations; randomized field experiment; pop-up stores; Internet of Things; omnichannel retailing;All these keywords.
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