IDEAS home Printed from https://ideas.repec.org/a/ids/ijbglo/v22y2019i1p110-126.html
   My bibliography  Save this article

International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour

Author

Listed:
  • Marta Blazquez
  • Rosy Boardman
  • Luyu Xu

Abstract

Flagship stores are luxury retailers' most prestigious market entry method and serve as impressive representations of their brand image. However, there is a lack of extant research investigating how the holistic experience created in luxury flagship stores has an effect on consumers' purchase behaviour. This study aims to fill this gap in the academic literature by using a qualitative methodology to explore how the atmospheric cues in luxury flagship stores influence consumers' impressions of the brand and, ultimately, their impulse and non-impulse purchase behaviour. The findings show that atmospheric cues and design features have a significant impact on the perceived brand image and on both impulse and non-impulse purchase behaviour. Furthermore, the results show that the most influential atmospheric cues on purchase behaviour are the customer service provided, followed by the product displays, the layout of the store and the design and experience of the fitting rooms.

Suggested Citation

  • Marta Blazquez & Rosy Boardman & Luyu Xu, 2019. "International flagship stores: an exploration of store atmospherics and their influence on purchase behaviour," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 22(1), pages 110-126.
  • Handle: RePEc:ids:ijbglo:v:22:y:2019:i:1:p:110-126
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=97392
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Niros, Meletios & Niros, Angelica & Omri, Spyridon, 2022. "Do store atmosphere and playfulness matter during the ongoing pandemic crisis?," MPRA Paper 114026, University Library of Munich, Germany.
    2. Pantano, Eleonora & Viassone, Milena & Boardman, Rosy & Dennis, Charles, 2022. "Inclusive or exclusive? Investigating how retail technology can reduce old consumers’ barriers to shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    3. Xiao Dou & Chih-Fu Wu & Kai-Chieh Lin & Jeih-Jang Liou, 2019. "What Color Does the Consumer See? Perceived Color Differences in Plastic Products in an LED-Lit Environment," Sustainability, MDPI, vol. 11(21), pages 1-15, October.
    4. Ye, Yuchen & Yang, Yikai & Huang, Qi, 2023. "Identifying and examining the role of pop-up store design: A mixed-methods study," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijbglo:v:22:y:2019:i:1:p:110-126. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=245 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.