IDEAS home Printed from https://ideas.repec.org/a/eee/joreco/v69y2022ics096969892200193x.html
   My bibliography  Save this article

Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States

Author

Listed:
  • Shaw, Norman
  • Eschenbrenner, Brenda
  • Baier, Daniel

Abstract

The COVID-19 pandemic brought about an increase in online shopping because of government-imposed restrictions and consumer anxiety over the potential health risk associated with in-store shopping. By end of 2021, many health concerns had been alleviated through efforts such as vaccinations and reductions in hospitalizations in certain countries. Some governments started to relax their restrictions and consumers started to return to in-store shopping, creating the possibility that the volume of online shopping would decrease once stores reopened. However, consumers may continue to shop online more than they did prior to the pandemic because of their experience during the lockdown. This study seeks to understand the factors that explain the potential of online shopping continuance. A novel model is constructed by extending ES-QUAL, and adding hedonic motivation, social shopping and health susceptibility as mediators. Empirical data is collected from Canada, Germany and the US. We find that convenience and efficiency, as well as security for some females, are important factors contributing to online shopping's perceived usefulness and, ultimately, intentions to continue shopping online. In addition, creating an enjoyable online shopping experience adds to these continuance intentions.

Suggested Citation

  • Shaw, Norman & Eschenbrenner, Brenda & Baier, Daniel, 2022. "Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    • Handle: RePEc:eee:joreco:v:69:y:2022:i:c:s096969892200193x
    DOI: 10.1016/j.jretconser.2022.103100
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S096969892200193X
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jretconser.2022.103100?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Priya Sethuraman & Jayanthi Thanigan, 2019. "An empirical study on consumer attitude and intention towards online shopping," International Journal of Business Innovation and Research, Inderscience Enterprises Ltd, vol. 18(2), pages 145-166.
    2. Abeer A. Mahrous, 2011. "Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 4(4), pages 248-269.
    3. Smita Dayal & Deelip Palsapure, 2020. "A study on the individual's online shopping continuance intention on Amazon.in for consumer electronics," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 24(2), pages 240-255.
    4. Ladhari, Riadh, 2010. "Developing e-service quality scales: A literature review," Journal of Retailing and Consumer Services, Elsevier, vol. 17(6), pages 464-477.
    5. Duarte, Paulo & Costa e Silva, Susana & Ferreira, Margarida Bernardo, 2018. "How convenient is it? Delivering online shopping convenience to enhance customer satisfaction and encourage e-WOM," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 161-169.
    6. Blut, Markus & Chowdhry, Nivriti & Mittal, Vikas & Brock, Christian, 2015. "E-Service Quality: A Meta-Analytic Review," Journal of Retailing, Elsevier, vol. 91(4), pages 679-700.
    7. Shah, Mahmood Hussain & Peikari, Hamid Reza & Yasin, Norjaya M., 2014. "The determinants of individuals’ perceived e-security: Evidence from Malaysia," International Journal of Information Management, Elsevier, vol. 34(1), pages 48-57.
    8. Li, Shaoran & Linton, Oliver, 2021. "When will the Covid-19 pandemic peak?," Journal of Econometrics, Elsevier, vol. 220(1), pages 130-157.
    9. Yan, Min & Filieri, Raffaele & Gorton, Matthew, 2021. "Continuance intention of online technologies: A systematic literature review," International Journal of Information Management, Elsevier, vol. 58(C).
    10. Jebarajakirthy, Charles & Shankar, Amit, 2021. "Impact of online convenience on mobile banking adoption intention: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    11. Truong, Dothang & Truong, My D., 2022. "How do customers change their purchasing behaviors during the COVID-19 pandemic?," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
    12. Alzayat, Ayman & Lee, Seung Hwan (Mark), 2021. "Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment," Journal of Business Research, Elsevier, vol. 130(C), pages 348-363.
    13. Catherine Demangeot & Amanda J. Broderick, 2016. "Engaging customers during a website visit: a model of website customer engagement," Post-Print hal-01562986, HAL.
    14. Alkhowaiter, Wassan Abdullah, 2020. "Digital payment and banking adoption research in Gulf countries: A systematic literature review," International Journal of Information Management, Elsevier, vol. 53(C).
    15. Grewal, Dhruv & Iyer, Gopalkrishnan R. & Levy, Michael, 2004. "Internet retailing: enablers, limiters and market consequences," Journal of Business Research, Elsevier, vol. 57(7), pages 703-713, July.
    16. Streukens, Sandra & Leroi-Werelds, Sara, 2016. "Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results," European Management Journal, Elsevier, vol. 34(6), pages 618-632.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Daniel, Christopher & Hernandez, Tony, 2024. "What retail apocalypse? A Delphi forecast of commercial space demand in the Toronto region," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    2. Aulia, Rahman Rifqy & Saili, Abdul Rahman & Fatah, Fazleen Abdul & Mohd Noor, Wan Noranida Wan & Kamarulzaman, Nur Badriyah & Bayuny, Ahmad Fadlur Rahman & Santoso, Dwi Budi & Pangestuty, Farah Wuland, 2024. "Determinants of Purchasing Intention of Agricultural Products via E-commerce Platforms in Jakarta, Indonesia," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(2), May.
    3. da Silva, Filipa Pires & Jerónimo, Helena Mateus & Henriques, Paulo Lopes & Ribeiro, Joana, 2024. "Impact of digital burnout on the use of digital consumer platforms," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    4. Simone Braun & Dunia Osman, 2024. "Online grocery shopping adoption versus non-adoption among the over-50s in Germany," Electronic Commerce Research, Springer, vol. 24(2), pages 825-862, June.
    5. Dash, Ganesh & Alharthi, Majed & Albarrak, Mansour & Aggarwal, Shalini, 2024. "Saudi millennials’ panic buying behavior during pandemic and post-pandemic: Role of social media addiction and religious values and commitment," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
    6. Axenbeck, Janna & Bertschek, Irene & Breithaupt, Patrick & Erdsiek, Daniel, 2023. "Firm digitalisation and mobility - Do Covid-19-related changes persist?," ZEW Discussion Papers 23-011, ZEW - Leibniz Centre for European Economic Research.
    7. Li, Xue & Tan, Alexander Jun Hao & Wang, Xueqin & Yuen, Kum Fai, 2023. "Investigating gig workers’ commitment to crowdsourced logistics platforms: Fair employment and social exchange perspectives," Technology in Society, Elsevier, vol. 74(C).
    8. Cecilia Castaldo & Matilde Giaccherini & Giacomo Pallante & Alessandro Palma, 2024. "Unveiling Shades of Green Food beyond Labels. Evidence from an Online Experiment to Climate Adaptation," CESifo Working Paper Series 11161, CESifo.
    9. Sigitas Urbonavicius & Karina Adomaviciute – Sakalauske, 2023. "Learning from Pandemic Periods: Elements of the Theory of Behavioral Transformation," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 35(2), pages 251-266.
    10. Elshaer, Ibrahim A. & Alrawad, Mahmaod & Lutfi, Abdalwali & Azazz, Alaa M.S., 2024. "Social commerce and buying intention post COVID-19: Evidence from a hybrid approach based on SEM – fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    11. Mortimer, Gary & Andrade, María Lucila Osorio & Fazal-e-Hasan, Syed Muhammad, 2024. "From traditional to transformed: Examining the pre- and post-COVID consumers’ shopping mall experiences," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    12. Gigliotti, Marina & Rizzi, Francesco, 2023. "Resilient shopping behaviours by change, not by chance: are disruptive events’ effects permanent?," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
    13. Zhao, Ying & Guan, Zhi-min & Zhang, Jun, 2023. "Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    14. Szocs, Courtney & Kim, Yeseul & Lim, Mikyoung & Mera, Christian Arroyo & Biswas, Dipayan, 2023. "The store of the future: Engaging customers through sensory elements, personalized atmospherics, and interpersonal interaction," Journal of Retailing, Elsevier, vol. 99(4), pages 605-620.
    15. Ut-Tha Veenarat, 2023. "Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers," Management & Marketing, Sciendo, vol. 18(4), pages 515-536, December.
    16. Akhtar, Naeem & Ittefaq, Huma & Siddiqi, Umar Iqbal & Islam, Tahir & Hameed, Zahid & Kuzior, Aleksandra, 2024. "Zero-COVID and retail: Using multi-wave data to examine the role of perceived risk and psychological factors in shopping abandonment," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Franco Valdez, Ana Dolores & Valdez Cervantes, Alfonso & Motyka, Scott, 2018. "Beauty is truth: The effects of inflated product claims and website interactivity on evaluations of retailers' websites," Journal of Business Research, Elsevier, vol. 90(C), pages 67-74.
    2. Chetan A. Jhaveri & Jitendra M. Nenavani, 2020. "Evaluation of eTail Services Quality: AHP Approach," Vision, , vol. 24(3), pages 310-319, September.
    3. Hajdas, Monika & Radomska, Joanna & Silva, Susana C., 2022. "The omni-channel approach: A utopia for companies?," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    4. Lu, Hsiao-Han & Chen, Ching-Fu & Tai, Yi-Wen, 2024. "Exploring the roles of vlogger characteristics and video attributes on followers’ value perceptions and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    5. Kim, Woo Bin & Xie, Jiali & Choo, Ho Jung, 2023. "Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    6. Wulfert, Tobias, 2019. "Mobile App Service Quality Dimensions and Requirements for Mobile Shopping Companion Apps," Junior Management Science (JUMS), Junior Management Science e. V., vol. 4(3), pages 339-391.
    7. Adu-Gyamfi, Gibbson & Asamoah, Ama Nyarko & Nketiah, Emmanuel & Obuobi, Bright & Adjei, Mavis & Cudjoe, Dan & Zhu, Bangzhu, 2023. "Reducing waste management challenges: Empirical assessment of waste sorting intention among corporate employees in Ghana," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    8. Diogo Lima & Ricardo F. Ramos & Pedro Miguel Oliveira, 2024. "Customer satisfaction in the pet food subscription-based online services," Electronic Commerce Research, Springer, vol. 24(2), pages 745-769, June.
    9. Di Fatta, Davide & Patton, Dean & Viglia, Giampaolo, 2018. "The determinants of conversion rates in SME e-commerce websites," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 161-168.
    10. Chakraborty, Debarun & Siddiqui, Aaliyah & Siddiqui, Mujahid & Rana, Nripendra P. & Dash, Ganesh, 2022. "Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    11. Kaatz, Christopher, 2020. "Retail in my pocket– replicating and extending the construct of service quality into the mobile commerce context," Journal of Retailing and Consumer Services, Elsevier, vol. 53(C).
    12. Lima Nasrin Eni, 2021. "Factors Affecting Online Shopping Attitude: A Study on Educated Customers of Rangpur Division in Bangladesh," International Journal of Science and Business, IJSAB International, vol. 5(1), pages 1-13.
    13. Basu, Bibaswan & Sebastian, M.P. & Kar, Arpan Kumar, 2024. "What affects the promoting intention of mobile banking services? Insights from mining consumer reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    14. Vinoi, Nivin & Shankar, Amit & Khalil, Ashraf & Mehrotra, Ankit & Kumar, Jitender, 2024. "Holding on to your memories: Factors influencing social media hoarding behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    15. Alnawas, Ibrahim & Al Khateeb, Amr, 2022. "Developing and validating a multidisciplinary scale of E-retailing website elements," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    16. Anindita Chakraborty, 2024. "Evaluating Young Consumers’ Perception of Online Shopping Convenience," International Journal of Science and Business, IJSAB International, vol. 32(1), pages 74-86.
    17. Shahid, Shadma & Islam, Jamid Ul & Malik, Shehla & Hasan, Uzma, 2022. "Examining consumer experience in using m-banking apps: A study of its antecedents and outcomes," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    18. Yuen, Kum Fai & Chua, Jie Ying & Li, Xue & Wang, Xueqin, 2023. "The determinants of users’ intention to adopt telehealth: Health belief, perceived value and self-determination perspectives," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    19. Arroyos-Calvera, Danae & Covey, Judith & McDonald, Rebecca, 2023. "Are distributional preferences for safety stable? A longitudinal analysis before and after the COVID-19 outbreak," Social Science & Medicine, Elsevier, vol. 324(C).
    20. Kautish, Pradeep & Paço, Arminda & Thaichon, Park, 2022. "Sustainable consumption and plastic packaging: Relationships among product involvement, perceived marketplace influence and choice behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:joreco:v:69:y:2022:i:c:s096969892200193x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-retailing-and-consumer-services .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.