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Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison

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  • Abeer A. Mahrous

Abstract

The paper develops a framework that shows the sequential interaction between possible causes and consequences of privacy concerns. It analyses how different levels of privacy concerns are developed and their influence on actual purchase behaviour. Theory of planned behaviour was adapted to explain the relationship between privacy concerns and online buying behaviour. Data were gathered from internet users in Egypt, UK and USA. The results indicate that online privacy concerns vary across a host of factors such as individual culture, demographic variables, internet experience, and contextual variables. Furthermore, there is significant association between privacy concerns and attitudes toward shopping online, and there is a clearly significant relationship between attitudes toward internet shopping, perceived behaviour control and actual internet purchases in all three countries.

Suggested Citation

  • Abeer A. Mahrous, 2011. "Antecedents of privacy concerns and their online actual purchase consequences: a cross-country comparison," International Journal of Electronic Marketing and Retailing, Inderscience Enterprises Ltd, vol. 4(4), pages 248-269.
    • Handle: RePEc:ids:ijemre:v:4:y:2011:i:4:p:248-269
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    Citations

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    Cited by:

    1. Ruwan Bandara & Mario Fernando & Shahriar Akter, 2020. "Privacy concerns in E-commerce: A taxonomy and a future research agenda," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(3), pages 629-647, September.
    2. Shaw, Norman & Eschenbrenner, Brenda & Baier, Daniel, 2022. "Online shopping continuance after COVID-19: A comparison of Canada, Germany and the United States," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Laura Lucia-Palacios & Victoria Bordonoba-Juste & Raúl Pérez-López, 2021. "Consumer-to-consumer reselling adoption among European countries: differences between old and young millennials," Service Business, Springer;Pan-Pacific Business Association, vol. 15(2), pages 253-279, June.
    4. Abeer A. Mahrous & Abdelhamid K. Abdelmaaboud, 2017. "Antecedents of participation in online brand communities and their purchasing behavior consequences," Service Business, Springer;Pan-Pacific Business Association, vol. 11(2), pages 229-251, June.

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