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Effects of Corporate Social Responsibility on Consumer Purchase Intention

Author

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  • Fawad Ali

    (University of the Punjab, Lahore, Pakistan.)

  • Maarif Sohail

    (University of Texas Arlington, USA)

Abstract

The aim of this study was to identify the impact of corporate social responsibility on the purchase intention of customers. Corporate Social Responsibility was measured on the basis of five factors, namely Customer Centric, Green Environment, Philanthropy, Public Awareness and Creating Shared Values. This was a quantitative, deductive and cross-sectional study. Convenience sampling technique was used to collect the data from 300 respondents from the University of the Punjab, Lahore. IBM-SPSS was used to analyses the data and regression was run to test hypotheses. Findings of the research suggested that Customer Centric, Green Environment Philanthropy, Public Awareness and Creating Shared Value do have a significant impact on the purchase intention of the consumers. Theoretical and practical contributions along with limitations and future direction are also discussed of the study.

Suggested Citation

  • Fawad Ali & Maarif Sohail, 2018. "Effects of Corporate Social Responsibility on Consumer Purchase Intention," Pakistan Journal of Humanities and Social Sciences, International Research Alliance for Sustainable Development (iRASD), vol. 6(4), pages :477-491, December.
    • Handle: RePEc:ani:ipjhss:v:6:y:2018:i:4:p:477-491
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    References listed on IDEAS

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    Cited by:

    1. Yeboah, Abraham & Asuamah Yeboah, Samuel & Mogre, Diana, 2024. "Unveiling the Power of Corporate Citizenship: A Deep Dive into Brand Confidence, Loyalty, Green Innovation, and Sustainable Buying Intentions," MPRA Paper 122394, University Library of Munich, Germany, revised 18 Sep 2024.
    2. Sheikh Raheel Manzoor & Atif Ullah & Rezwan Ullah & Afraseyab Khattak & Heesup Han & Sunghoon Yoo, 2023. "Micro CSR intervention towards employee behavioral and attitudinal outcomes: a parallel mediation model," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-14, December.

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