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Materialism and brand engagement as shopping motivations

Author

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  • Goldsmith, Ronald E.
  • Flynn, Leisa R.
  • Clark, Ronald A.

Abstract

The purpose of these two studies was to test hypothesized motivations thought to influence shopping activity. Surveys of U.S. student consumers (n's=258 and 256) provided the data. The findings show that liking to shop is positively related to brand engagement in self-concept and to material values. Different dimensions of materialism appear to motivate shopping to different degrees and apparently account for the positive relationship between brand engagement and shopping. Separate analyses for men and women suggest that the genders are differently motivated to shop.

Suggested Citation

  • Goldsmith, Ronald E. & Flynn, Leisa R. & Clark, Ronald A., 2011. "Materialism and brand engagement as shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 278-284.
    • Handle: RePEc:eee:joreco:v:18:y:2011:i:4:p:278-284
    DOI: 10.1016/j.jretconser.2011.02.001
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    References listed on IDEAS

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    Cited by:

    1. Goldsmith, Ronald, 2016. "The Big Five, happiness, and shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 52-61.
    2. Muhammad Rehan Masoom & Md Moniruzzaman Sarker, 2017. "Rising materialism in the developing economy: Assessing materialistic value orientation in contemporary Bangladesh," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1345049-134, January.
    3. Lim, Weng Marc & Phang, Cynthia Su Chen & Lim, Ai Ling, 2020. "The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories, goods versus services product types, and individual versus ," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    4. S. Terason & P. Pattanayanon & C. Lin, 2019. "The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products," European Research Studies Journal, European Research Studies Journal, vol. 0(3), pages 119-131.
    5. Olga Nechaeva & Valentina Mazzoli & Raffaele Donvito, 2023. "Brand engagement into self-concept and culture: a literature review for a future research agenda," Journal of Brand Management, Palgrave Macmillan, vol. 30(5), pages 414-431, September.
    6. Parguel, Béatrice & Lunardo, Renaud & Benoit-Moreau, Florence, 2017. "Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption," Technological Forecasting and Social Change, Elsevier, vol. 125(C), pages 48-57.
    7. Flurry, Laura A. & Swimberghe, Krist & Allen, Juliann, 2021. "Exposing the moderating impact of parent-child value congruence on the relationship between adolescents’ materialism and subjective well-being," Journal of Business Research, Elsevier, vol. 128(C), pages 290-302.
    8. Goldsmith, Ronald E. & Reinecke Flynn, Leisa & Clark, Ronald A., 2014. "The etiology of the frugal consumer," Journal of Retailing and Consumer Services, Elsevier, vol. 21(2), pages 175-184.

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