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Gender differences in e-commerce

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  • Bijou Yang
  • David Lester

Abstract

Predictors of shopping online were compared for men and women using a sample of 365 college students. For the men, the only predictor of purchasing products online was the number of hours they spent online. For women, the predictors of making purchases online included anxiety about using computers and attitudes toward money, in addition to the number of hours spent online. The results were examined using OLS and MLE (logit and probit) regressions techniques, and the results from each technique compared and contrasted.

Suggested Citation

  • Bijou Yang & David Lester, 2005. "Gender differences in e-commerce," Applied Economics, Taylor & Francis Journals, vol. 37(18), pages 2077-2089.
    • Handle: RePEc:taf:applec:v:37:y:2005:i:18:p:2077-2089
    DOI: 10.1080/00036840500293292
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    References listed on IDEAS

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    Cited by:

    1. Goldsmith, Ronald E. & Flynn, Leisa R. & Clark, Ronald A., 2011. "Materialism and brand engagement as shopping motivations," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 278-284.
    2. Wenjing Lyu & Ye Qi & Jin Liu, 2024. "Proliferation in live streaming commerce, and key opinion leader selection," Electronic Commerce Research, Springer, vol. 24(2), pages 1153-1186, June.
    3. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    4. Fernández-Bonilla, Fernando & Gijón, Covadonga & De la Vega, Bárbara, 2022. "E-commerce in Spain: Determining factors and the importance of the e-trust," Telecommunications Policy, Elsevier, vol. 46(1).
    5. Ladhari, Riadh & Hudon, Tristan & Massa, Elodie & Souiden, Nizar, 2022. "The determinants of Women's redemption of geo-targeted m-coupons," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    6. Ather Akhlaq & Ejaz Ahmed, 2016. "Gender Differences Among Online Shopping Factors In Pakistan," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 7(1).

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