Promotional formats and inaction inertia
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DOI: 10.1016/j.joep.2018.04.001
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- Silva, Emmanuel Marques & Moreira, Rafael de Lacerda & Bortolon, Patricia Maria, 2023. "Mental Accounting and decision making: a systematic literature review," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 107(C).
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Keywords
Inaction inertia; Promotional formats; Mental accounting; Comparability; Devaluation;All these keywords.
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