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What nutrition label to use in a catering environment? A discrete choice experiment

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  • Hoefkens, Christine
  • Veettil, Prakashan Chellattan
  • Van Huylenbroeck, Guido
  • Van Camp, John
  • Verbeke, Wim

Abstract

Worksite and university canteens are increasingly used for daily main meal consumption. Following the use of front-of-pack nutrition labels on pre-packed foods, the provision of easily accessible nutrition information on foods prepared and consumed out of home is a highly topical policy issue with the potential to help consumers making better informed and more healthy food choices when eating out. Information that is presented in a format preferred by the target group is more likely to be used. A sample of 1725 university canteen users participated in a web-based choice experiment designed to identify and understand individual preferences for alternative nutrition labels on canteen meals. Participants valued the presence of nutrition labels on canteen meals and showed a preference for more detailed formats. Ability and motivation to process information as well as socio-demographics explained differences in label preferences. Observed decreasing marginal utility from combinations of two simple label formats as well as from combinations of two detailed formats, signalled information insufficiency versus information overload, respectively. In order to satisfy most canteen users’ information needs, a nutrition label that contains basic Guideline Daily Amount (GDA)-type of numerical information in combination with familiar visual aids like stars and colour codes is proposed to be used in university canteens.

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  • Hoefkens, Christine & Veettil, Prakashan Chellattan & Van Huylenbroeck, Guido & Van Camp, John & Verbeke, Wim, 2012. "What nutrition label to use in a catering environment? A discrete choice experiment," Food Policy, Elsevier, vol. 37(6), pages 741-750.
    • Handle: RePEc:eee:jfpoli:v:37:y:2012:i:6:p:741-750
    DOI: 10.1016/j.foodpol.2012.08.004
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    3. Yu-Hui Chen & Kai-Han Qiu & Kang Ernest Liu & Chun-Yuan Chiang, 2020. "Are Consumers Willing to Pay a Premium for Pure Rice Noodles? A Study of Discrete Choice Experiments in Taiwan," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    4. Wuyang Hu & Shan Sun & Jerrod Penn & Ping Qing, 2022. "Dummy and effects coding variables in discrete choice analysis," American Journal of Agricultural Economics, John Wiley & Sons, vol. 104(5), pages 1770-1788, October.
    5. Menegaki, Angeliki, N. & Olsen, Søren Bøye & Tsagarakis, Konstantinos P., 2016. "Towards a common standard – A reporting checklist for web-based stated preference valuation surveys and a critique for mode surveys," Journal of choice modelling, Elsevier, vol. 18(C), pages 18-50.
    6. Su Yeon Kye & Kyu-Tae Han & Sung Hoon Jeong & Jin Young Choi, 2020. "Nutrition Labeling Usage Influences Blood Markers in Body-Size Self-Conscious Individuals: The Korean National Health and Nutrition Examination Survey (KNHANES) 2013–2018," IJERPH, MDPI, vol. 17(16), pages 1-13, August.
    7. Alt, Marius, 2024. "Better us later than me now —," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 108(C).
    8. Concetta Nazzaro & Marcello Stanco & Giuseppe Marotta, 2020. "The Life Cycle of Corporate Social Responsibility in Agri-Food: Value Creation Models," Sustainability, MDPI, vol. 12(4), pages 1-18, February.

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