The effects of fishery harbor-based brands on the brand equity of shore fish: An empirical study of branded mackerel in Japan
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- Wakamatsu, Hiroki, 2012. "The Impact of the MSC certification on the Japanese fisheries: Case of the Kyoto Flathead Flounder Danish Seine Fishery," MPRA Paper 42505, University Library of Munich, Germany, revised 09 Nov 2012.
- Ryohei Yamashita, 2021. "Nexus of the awareness of ecosystem services as a “public-benefit value” and “utility value for consumption”: an economic evaluation of the agricultural culture of Satoyama in Japan," SN Business & Economics, Springer, vol. 1(10), pages 1-17, October.
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Keywords
Brand equity Shore fish Mackerel Japan;Statistics
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